Nintendo Switch Is Rivaling The Wii Momentum In Sales; Second Year Will Be Crucial

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Jan 15, 2018
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The Nintendo Switch is less than a year old, and the new console by the Japanese company has been doing great on the market. Not resting on their laurels, Nintendo is already thinking ahead, with president Tatsumi Kimishima recently talking about the company’s strategy for the future.

Speaking with Japanese newspaper The Mainichi, as translated by Nintendo Everything, Kimishima stated that the Switch’s second year will be crucial to make sure the console will have a long lifespan. The company’s goals for this year include expanding the game library and attract new users.

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Speaking about sales, Kimishima also noted that the Nintendo Switch momentum in sales is rivaling that of the Wii and that the concept of a home console that can also be played on the game has been received well. To keep the momentum, Kimishima feels that, while Nintendo titles are focused on the family demographic, different genres will be covered by third-party publishers. More importantly, Nintendo will have to come with new ways to play, as without them, other hardware creators will catch up with them.

The Nintendo Switch second year sounds incredibly promising. Last week, a Nintendo Direct Mini highlighted the releases for the first half of the year, which include new titles, updates for already released games, and brand new titles.

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