Microsoft Is Happy That Consumers Are Switching to Surface Devices Thanks to MacBook Pro’s ‘Disappointment’


Microsoft announced its Surface Book with performance base during the month of October, and according to the software giant, the ‘disappointment’ that exuded with the release of the new MacBook Pro family has forced consumers to head back into the realm of Windows 10 and use Microsoft’s premium offerings for their everyday use.

Microsoft Claims That Its Trade-in Program for MacBooks to Get a Surface Product Was Highly Successful in Sweeping Away Consumers From macOS

To recap, after Apple announced its MacBook Pro family, it did not take Microsoft long to launch its own trade-in program that provided customers with a total amount of $650 in credit if they exchanged their MacBook Pro or MacBook Air with the new Surface Book with performance base or Surface Pro 4. In addition, the tech giant also unveiled its Surface Studio, thus completing the entire package, while Apple has yet to unveil its iMac family. Given below are the details that Microsoft has given related to this news:

“More people are switching from Macs to Surface than ever before. Our trade-in program for MacBooks was our best ever, and the combination of excitement for the innovation of Surface coupled with the disappointment of the new MacBook Pro – especially among professionals – is leading more and more people to make the switch to Surface, like this. It seems like a new review recommending Surface over MacBook comes out daily. This makes our team so proud, because it means we’re doing good work.

Surface Book with Performance Base is now available in Australia and New Zealand. More markets for Surface Book with Performance Base: Coming off strong momentum in the US and Canada, Surface Book with Performance Base is now available in Australia and New Zealand, and we’re excited to announce we will make it available in more markets. Starting early next quarter, Surface Book with Performance Base will go on sale in Austria, China, France, Germany, Hong Kong, Japan, Switzerland and the UK.”

To be fair, Apple has a tendency to cut off ports before the general consumer populace is actually ready for the change to take place. This would include the removal of the MagSafe charger, and pretty much any other port present in the previous generation notebooks, replacing them with Thunderbolt 3 ports that utilize the Type-C USB interface. This has forced consumers to purchase a boatload of dongles and accessories, although this will definitely change in the future when Thunderbolt 3 starts getting adopted in a wider range of products.

Another gripe of owning the MacBook Pro is the abysmal battery life as well as the lack of upgradability as far as the RAM is concerned. Regardless, the Surface Pro 4 and Surface Book with performance base are not cheaper alternatives by any means, by if consumers don’t feel that they are getting the value of the new MacBook Pro family, then they are more than welcome to try out what Microsoft has in store for them.