Apple recently introduced App Store changes for EU developers to comply with the Digital Markets Act (DMA), which will officially go into effect in March. The company has unveiled its plans on how it will proceed with the EU law, but those changes have been met with harsh remarks from different company executives. The latest one was from Microsoft’s Xbox President, who stated that the new EU App Store rules are a step in the wrong direction.
Microsoft executive hopes that Apple listens to valuable feedback and makes the required changes to its EU App Store
Sarah Bond was Microsoft’s first executive to voice concerns over the new rules outlined by Apple to comply with the EU’s DMA. In a post published on X, Bond condemned Apple’s proposed App Store changes and believes that the California-based giant should listen to feedback that will create a more inclusive future for everyone. While everyone is entitled to their own opinion, AppleInsider notes that Microsoft charges a 30 percent commission on game sales.
However, the software giant lets developers keep 100 percent of the revenue that they earn unless it is a game, which requires more funding to finish. Microsoft’s Sarah is not the first executive to speak out against Apple’s EU App Store changes, with Spotify CEO Daniel Ek calling the proposed plan extortion. While Apple allows developers to access third-party app stores, they must be individually approved and require human approval to proceed.
We believe constructive conversations drive change and progress towards open platforms and greater competition. Apple's new policy is a step in the wrong direction. We hope they listen to feedback on their proposed plan and work towards a more inclusive future for all. https://t.co/mDRI5KPJf6
— BondSarahBond (@BondSarah_Bond) January 29, 2024
Apple will also take 17 percent of all apps sold outside of its App Store, with the commission reduced from before. However, there is a small change, as the apps sold outside of the company’s online store will owe a Core Technology Fee of 0.50 Euro per first install of an app, which will be waived until one million installations. Also, if a developer offers a third-party store, then Apple will not be responsible for refunds, which can be tricky, particularly on how long it takes for those refunds to be issued.
News Source: Sarah Bond
About the author: Omar Sohail is a reporter and analyst for Wccftech's mobile section, specializing in the technology and business of the mobile industry. His expertise lies in the intricate hardware supply chain, covering developments in semiconductor manufacturing, chip lithography, and camera sensor technology.
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