MediaTek Believes That Customers Are Paying Too Much for Flagship Smartphones

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Mar 19, 2018
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Fabless chip manufacturer MediaTek believes that high-end Android smartphones are way too expensive and mid-tier phones are just as good. These opinions can be thought of as promotional as the company is all set to launch a new chipset for mid-tier devices. However, the company still has a point; cheaper mobiles are enough for most users these days.

MediaTek Helio P60 Hopes to Reduce Performance Gap Between High-End and Mid-Tier Devices

The upcoming Helio P60 chipset is the first ever mid-tier silicon that is beyond the 14nm process and aims to deliver better performance and efficiency for phones just below the high-end Android device lineup. MediaTek wants to convince users that they do not need to pay an insane amount of money for features they don’t even require such as virtual reality applications and QHD+ screens.

qualcomm-and-mediatekRelated Qualcomm and MediaTek do Not Want to Advance to the 7nm Process Just Yet

The Helio P60 SoC will only support FHD+ resolutions, but it will be powerful enough to support dual-camera setups with 20MP and 16MP sensors, or single camera setup with a 32MP sensor. MediaTek has left out futuristic technologies like VR but has included artificial intelligence and other additions like facial recognition and computer vision. A lot of mobile manufacturers are located in Far Eastern companies, so MediaTek thinks it has a large market for this chip.

Technological advancements have made it possible for companies to make affordable phones compete with high-end handsets. They also come with perks such as dual-cameras and 18:9 bezel-less screen displays. Finbarr Moynihan, MediaTek’s General Manager of Corporate Sales said the following about providing value to customers

“I think we’ve reached some inflection point in the industry. Of course, the flagships will have their spot and keep advancing the technology, but somehow the experience and value for money equation is starting to resonate with consumers.”

The Helio P60 is expected to take on Qualcomm’s Snapdragon 600 series of chips while also costing less for the manufacturer to incorporate. Let us see if the Taiwanese fabless chip manufacturer will be able to put a dent here.

Source: TechRadar

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