iPhone X Became the Top Three Best- Selling Phones in December For Developed Markets


Key regions, or developed smartphone markets is where Apple’s iPhone X has left a wave of success, making it one of the top-three best-selling smartphones for a total of five key markets. For those wondering, one of these markets is the U.S.

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Dominic Sunnebo, Global Director for Kantar Worldpanel ComTech supports Apple’s decision to release a total of three handsets the previous year.

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“The full results for the last quarter of the year show that Apple’s decision to release three new handsets over a staggered period, including the ultra high-end iPhone X, has been a sound one. With Apple’s existing release structure, expectations would always be that the flagship model would be the top selling device in key developed markets, but with the premium price of iPhone X, real life affordability has come into play. Given that in December iPhone X made it into the top three best-selling devices across all key regions, particularly in urban China where it was the top selling model, the pricing strategy seems to have been vindicated.”

Researchers believe that iOS loyalty reached a new high of 96 percent, even though the overall market share in the U.S. dropped by 0.5 percent. However, other developed countries saw impressive responses for the bezel-less iPhone X, including China, Australia, and Europe.

However, Samsung’s smartphone sales performance is something that should not be ignored so easily. The company’s European market share went up to 31.3 percent and the Korean tech firm is the least of Apple’s problems because Huawei too has been making waves in other regions; just not in the U.S.

The Chinese smartphone giant currently holds a 0.4 percent market share in the U.S. and it was expected that this abysmal figure would have increased if not for the last-minute setback at CES 2018.

News Source: Kantar