iPhone 7 Is Losing Out to OPPO and Huawei, But Not in the Region You Think


Despite its impressive run when it announced its Q4 2016 financial results, Apple and its iPhone 7 and iPhone 7 Plus have taken a thrashing at the hands of emerging Android smartphone giants, and the surprising thing is that Samsung isn’t even included in this bout.

iPhone 7 Is Losing Out to Major Players Like OPPO, Huawei, and Vivo in the Chinese Smartphone Market

The year 2016 saw Apple’s first ever year-over-year decline in the Chinese smartphone market. Despite the boatload of features it offers in mobile devices, we believe that price is still a major contributor to why consumers are opting to look for alternatives in the shape and size of high-end Android offerings. IDC reports that overall, the smartphone market did well in China, as it states the following:

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“Smartphone market in China saw a 19% YoY growth and 17% QoQ growth in 2016Q4. For the full year of 2016, the market grew by 9% with top Chinese smartphone vendors taking up a larger share of the market. The 4 Chinese vendors in the top five were the same in 2015, and their share grew from 46% in 2015 to 57% in 2016. This shows the growing local acceptance of Chinese vendors in its home country with the improvement in product features and better marketing messages seen in the past year.”

However, the report did not have anything encouraging to say about Apple and its new iPhone, even though it states that the new Jet Black version certainly caught a few eyes. The report goes on to say that the announcement of the new iPhone 8 will certainly attract the Android crowd into trying out Apple’s yearly improving smartphone ecosystem.

“2016 was the first time ever that Apple saw a YoY decline in the PRC market. Even though the new black colored iPhones caught the attention of consumers, overall, the new launches did not create as much of a frenzy compared to the past. Despite the decline, IDC does not believe Chinese vendors have actually eaten away Apple's market share. Most Apple users are expected to be holding out for the new iPhone that will be launched this year, and that will help the brand to see a growth in 2017. Apple's 10-year anniversary iPhone will also likely attract some of the high-end Android users in China to convert to an iPhone.”

Currently, manufacturers who are intending to release flagships this year are preparing their own versions of virtual assistants in order to boost smartphone sales as well as take on Apple’s own assistant, Siri. What do you have to say about Apple’s performance in China? Let us know your thoughts right away.