Huawei Creates Trouble for Apple and Grabs Second Spot in Global Smartphones Shipments, According to Gartner
Nearly a month ago, market research firm IDC declared Huawei as the second-biggest smartphone market in Q2 2018 and now the research firm Gartner has also confirmed that Huawei has pushed Apple to the number 3 spot.
Overall Smartphone Shipments Reached 374 Million Units in the Quarter, Resulting in a 2 Percent Increase From the Previous Quarter
Garter has reported that the overall sales of smartphones to end users reached 374 million units in the quarter after a 2 percent increase. Huawei managed to sell 49.8 million devices, earning itself a market share of 13.3 percent, up 3.5 percent from the same period last year, while Apple’s market share decreased from 12.1 percent in Q2 2017 to 11.9 percent. The Cupertino giant managed to sell 44.7 million iPhones.
Even though Samsung managed to retain the number one spot, the situation looks glum as the Korean giant’s market share dipped 12.7 percent in the quarter. The company sold 72.3 million devices in Q2 2018 and captured 19.3 percent of the market. The harrowing situation can be explained by increasing competition from Chinese manufacturers, the bearish smartphone market, and the decreasing demand for Samsung’s flagships.
Huawei achieved a remarkable feat by achieving sales growth of 38.6 percent in a declining smartphone market. Huawei is catering to larger consumer segments with its price friendly Honor devices and high-end mobile phones such as the P20 Pro. Huawei’s sub-brand Honor is serving 70 markets worldwide and has proven to be a major contributor to the tech giant’s sales.
Apple achieved a flat growth rate of 0.9 percent in the quarter but it is not surprising as the company releases its smartphones in fall, just before the holiday quarter. However, Apple is under constant pressure from Chinese brands which provide stiff competition by introducing flagship-level features at very attractive prices. Even though iPhone X was the key contributor to revenue, its demand slowed down much earlier than when other new iPhones were introduced and this can be a cause of concern for Apple.
The fourth spot was clinched by Xiaomi which managed to increase its market share from 5.8 percent in Q2 2017 to 8.8 percent this year after selling 32.8 million devices. The report also revealed that the duopoly in the operating system market continues, with Android bagging 88 percent market share, and iOS securing 11.9 percent.
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