Google My Business Has Some Great New Features For Maps That Will Help Businesses Improve Their Marketing
If you are a business owner, then Google has your back and has added new very exciting features that will help you connect with your customers even better. The new features will allow businesses to give Google Maps users various incentives to follow and eventually buy from the owners. When Google launched My Business a few years back, it helped many local owners to connect with customers and increase revenues.
Google My Business New Features - Hit Or Miss?
Most of the new features are aimed at people who use Maps. For example, businesses can create short names and URL for their setups and customers can then use these shorter names to lookup in maps. No need to type huge complex business names, just a short name and you are good to go. If a customer follows a business via Maps, the business can reward them with various offers, discounts and other benefits. This, in my opinion, is actually a pretty good idea as the business can have a more streamlined marketing strategy. This will help in determining better market segments too. To make businesses more appealing, Google is offering the option to set a preferred profile cover photo too.
You can also add photo captions and tell a story behind the image too. A new logo feature also allows the businesses to set up their logos at the top right-hand side of their profiles. Maps will be the first app that gets these new features but it is expected that Google will bring these features to other apps and devices like Assistant and smart speakers.
These features can help new businesses (and even old businesses) to help figure out loyal customers, create a better niche, target specific demographics etc. So, if you use these features correctly, they will most definitely help you.
What do you think? A great idea or a flop idea? How else can Google help businesses excel and earn higher revenues?