Future Nexus Devices To Follow The Same Suit As Apple’s Devices – Are We Going To See Custom Designed Hardware Soon?


If you want top-notch security (which is really saying something since Android has the weakest security out of all the mobile software platforms), and the latest software updates from Google’s Android, you go for a Nexus. This is why the entire smartphone and tablet lineup was built upon and the tech giant has decided that it needs to take matters into its own hands as far its phone lineup is concerned.

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Google Was To Take Greater Control Over Its Nexus Smartphones – How Will This Change The Way These Devices Are Produced?

According to a report, Google’s Sundar Pichai wants to vertically integrate the company’s phone operations and is looking to replicate the same process that Apple uses in order to make its hardware and software work harmoniously well together. Before we proceed forward, you should be informed that Apple designs its own SoC and processors based on ARM’s architecture so that begs the question, is Google planning on designing its own chips so that its hardware plays well with the stock software too? This part is yet to be confirmed, but we do know the following.

Google's Nexus phones are built in partnership with hardware makers such as Huawei (Nexus 6P) and HTC (Nexus 9), who embed teams at Google's headquarters to develop the devices. In the foreseeable future, Google is most likely going to treat its partners the same way Apple treats its assembling partner Foxconn. By having greater control over its devices, not only will Google be able to design its own chips, but it could also design the overall aesthetics of future Nexus devices. Right now, HTC and Huawei make some aesthetically appealing handsets so it is possible that the tech giant employs its experts from the design team of the aforementioned firms in order to make its Nexus lineup appealing from the inside as well as from the outside.

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This could also put less pressure on Google to rely on companies like Qualcomm to mass produce its chips and outsource the manufacturing process from companies like Samsung and TSMC, which is pretty much what Apple did. The Cupertino tech giant has showcased vividly that you do need not additional cores in order for a smartphone or tablet to be blazing fast and its A9 SoC is possibly the best example to highlight this evidence.

Just recently, we reported that Google managed to overtake Apple as the most valuable company in the world, so we are guessing that the very next step for the company is to follow in its rival’s footsteps and roll out handsets whose hardware plays well with the software. What do you think Google’s next move is going to be? Let us know your thoughts in the polls below.

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