Google made a ton of announcements at I/O 2025, and it did not come as a surprise when the star of the show remained AI, as this was one of the biggest goals the company had been pushing for. One of the interesting announcements made during the keynote was the rebranding of Project Starline to now Beam, which is packed with advanced AI that helps scale the vision and deliver a more natural and immersive experience.
Google rebrands Project Starline to Beam and has taken video call technology to a whole new level
Google has been working arduously to improve its technology and use AI to make processes more seamless and efficient. The push for advancement could be sensed during its I/0 2025 as its Project Starline, which earlier brought the magic window concept for users to immerse themselves in lifelike 3D conversations, is back more efficiently and practically.
Sundar Pichai confirmed during the keynote that Beam would be rolling out to selected enterprise customers later this year, although no details were given on the pricing. With cutting-edge AI technology and hardware, we expect Beam to be on the higher end. Due to the high-tech involved, the users would feel the experience so close to reality that they would quite literally feel the other person to be present in the same room.
The Beam is letting us know what telepresence can feel like, especially by using AI in real time. It reduces latency issues and allows for conversations that feel more fluid and natural. It would come with a six-camera array strategically laid out to capture different angles and allow for 3D video instead of merely a flat video feed.
To carry the same essence of the magic window, Beam would use a light field display that helps mimic natural eye contact and makes you feel depth and dimensions due to the different angles of light. Beam would rely heavily on Google Cloud for complex processing and be powered by a custom Chrome OS device.
To make this technology a reality, Google has partnered with HP, Zoom, and other big players and integrated with their platforms to make Beam more accessible. Many big giants like Deloitte have shown interest in bringing Beam to their offices, and it could end up being a commonly used technology among enterprise companies. While Google showcased other AI-powered advancements, Beam piqued our interest.
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