Fossil is one of the companies that have been busy releasing consistently good smartwatches for a long, long time. Ever since its beginning in the industry, the company has released some pretty good options for those who are looking for a smartwatch that is not only functional but also looks stellar. After all, the watch brand focuses on fashion accessories. Now, the company has announced that it is going to exit the smartwatch industry.
Fossil exits the smartwatch market but will keep supporting its older models for a couple of years
For some months, Fossil has not announced its latest Wear OS watches, and many users have even noticed how these watches have not made a debut in the market. Speaking to the Verge, the company's spokesperson has confirmed that the decision not to leave the market is a strategic one: “As the smartwatch landscape has evolved significantly over the past few years, we have made the strategic decision to exit the smartwatch business."
This means that the sixth generation of Fossil smartwatches will be the last one. However, for those wondering whether or not older watches will get the support, the company has said that they will be supporting the older generation of smartwatches for at least a couple of years. However, we cannot confirm just how long this support will last in the first place. I am not really someone who is into smartwatches, but I do hope that the company continues to support its watches, at least until Wear OS 4.
Fossil exiting the smartwatch market is not something that comes as a surprise. Over the past couple of years, the Wear OS smartwatch market has become a lot more saturated, with Fossil being one of the few non-tech companies releasing smartwatches consistently. You also get some options from the likes of Tag Heuer, but those are a lot more expensive than what you normally get and are better suited for those who are looking for some solid horology. Whatever the case, you can rest assured that you will still be getting some amazing smartwatches powered by Wear OS, as Google and Samsung have not given up on the OS and are constantly trying to improve it.
News Source: The Verge
About the author: I have been tinkering with Android devices ever since the early days of the HTC Desire. Over time, I have grown a fondness for the ecosystem and now I cannot live without it. Although some might believe that I have sold my soul to Android, but I believe it is not the case. You can find me writing tutorials and posting guides on a number of different smartphones. When I am not writing here, I am wasting myself away in books, journals, or on Steam.
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