Customers in China Rally Behind Huawei Shortly After Google Ends Business Relationship Thanks to the Blacklist Order

May 20, 2019
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Complying with the U.S. government order, Google has canceled Huawei’s Android license, which means that although the Chinese company’s phone will still be able to use the Android Open Source Platform (AOSP), they won’t have access to Google’s services and apps. This means that future Huawei devices will no longer be a part of Google’s ecosystem and this could impact their sales. In this testing time, Chinese customers are reportedly standing in solidarity with the company, which was on track to become the largest smartphone maker in the world, at least according to the company CEO’s lofty ambitions.

Chinese Customers Have Kicked off Viral Campaigns Showing Their Support for Huawei

According to What’s On Weibo, posts on the Chinese social networking website Weibo and Douyin show that the local population is standing firmly behind the company, with many saying that they will continue to buy Huawei phones. Viral campaigns with hashtags such as “Huawei Doesn’t Need to Rely on America for its Microchips” and “Huawei’s Self-Developed Operating System Hong Meng” have also kicked off.

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While this wave of public support may boost the morale of the beleaguered company, it is worth remembering that most of Google’s services such as YouTube and Gmail are banned in China anyway and the consumers there use local alternatives from Tencent and Baidu.

As the hashtags further confirm, Huawei has long been prepared for this scenario. Its subsidiary HiSIlicon already makes the chipsets that fuel its phones and the company has been working on an alternative operating system, which was believed to be called Kirin OS, but a new rumor today suggests it will be called HongMeng OS.

However, it will definitely take some time for the new operating system to become market ready, and consumers outside of China might be reluctant to migrate to a new platform immediately. According to estimates from the analytics firms Canalys and IDC, around half of the company’s smartphone revenue came from countries outside of China last year and so, being cut off from the ecosystem can have huge repercussions. The consumer business of the firm, which includes smartphones, tablets, laptops, and wearables, accounted for around 45 percent of the company’s revenue in 2018.

Without Google’s app and services, the company’s smartphones will lose their attractiveness, and this can foil its plans to become the top smartphone vendor by next year. Huawei’s executive said that it was preparing for something like this to happen, suggesting that they’ve been working on their custom OS for quite a while. Will customers treat this new platform with the same trust as Android? Looks like time will tell.

Source: What’s on Weibo

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