Ataribox Officially Rebranded As Atari VCS; Pre-Orders To Open Next Month
Atari has been working on a new console, previously known as the Ataribox, for some time and the manufacturer is finally ready to show the new hardware, rebranded as the Atari VCS.
The Atari VCS is the first home console created by Atari in 9 years. The console, as well as the Classic Joystick and Modern Controller prototypes, will be shown to the press this week at the Game Developers Conference in San Francisco. Pre-orders will be opened sometime in April.
Inspired by the iconic silhouette of the original Atari 2600 Video Computer System, the new Atari VCS has already generated considerable excitement within the gaming community. Its skillful blend of modern lines and reverential details, combined with contemporary content technology and new innovation, has evoked positive reactions from Atari fans both new and old. The Atari VCS will of course serve up lots of classic content, but it is so much more than a “retro-box.” It is a completely new Atari connected device designed for today’s living room.
The new Atari VCS logo, like the new hardware itself, combines past and present, and is inspired by Atari’s rich history of progressive graphic design. Countless highly-memorable game logos, illustrations, ads and packages were generated by Atari’s legendary in-house Industrial Design and Graphics department during the 1970’s and 80’s.