ASUS says that PC price bumps will gradually decline in the coming quarters and expects just single-digit hikes by Q3 2026.
ASUS Claims That PC Prices Won't See Double-Digit Spikes By The End of This Year, Only Single-Digit Increases Expected By Q3 2026
Recently, we have covered many reports stating how memory and component shortages will lead to higher prices through 2028, but ASUS has come forward to claim that the worst is over, & the market is now projected to see lower increases, falling in the single-digit range.
In a report by United Daily News, ASUS's General Manager Yi-Hsiang Liao pointed out that the overall price increase on ASUS's products since Q4 2025 has reached 30%, and while more price bumps are anticipated in the coming quarters, they won't be as significant.
Liao states that the PC market is now expected to rebound, with memory & storage prices seeing a slight decline. Due to this and the fact that further price increases will exceed the PC market's tolerance rate, the upcoming bumps will only be within single-digits (0-9%).
Looking ahead to the second half of the year, Liao Yixiang analyzed that PC product prices will still be slightly adjusted in the third quarter, but the increase is expected to be only in the single digits. The main reason is that the prices of components such as memory and hard drives have recently fallen back, and considering consumer acceptance, a large increase may exceed the market's tolerance.
This announcement by ASUS will also be seen as a positive signal by other OEMs, who are also expected to announce easing up of prices in the coming quarters. Although this sounds good, there is still a large uncertainty around whether this relief in price hikes will only be limited to a single quarter or will carry on. The higher prices, along with a 10-15% decline in the PC market, are causing concern among vendors that largely relied on the segment. Their revenue targets are expected to remain flat or may grow slightly due to increased prices offsetting the lower unit shipments.
ASUS alone saw a 25% increase in revenue versus the previous year, mainly driven by high-end and premium products that now account to 60% of its total PC share. The same products were either out of stock or were selling at exorbitantly higher prices due to supply shortages.
With that said, experts have warned that memory prices are expected to climb further by 50% per quarter, and no relief is expected till 2028. There are reports that DRAM manufacturers are aiming to ramp up general-purpose DRAM production (which goes into PCs) as their HBM revenues hit a peak.
Spot prices tell a different story with consumer DRAM and SSD solutions still seeing double-digit price bumps, with memory prices hitting a 89% hike versus the previous quarter. So, whether what ASUS is stating is true or not, we will have to wait another quarter to find out, but as of now, the market trends don't seem to indicate the DRAM or PC segments returning to normal anytime soon.
About the author: A Software Engineer by training and a PC enthusiast by passion, Hassan Mujtaba serves as Wccftech's Senior Editor for hardware section. With years of experience in the industry, he specializes in deep-dive technical analysis of next-generation CPU and GPU architectures, motherboards, and cooling solutions. His work involves not only breaking news on upcoming technologies but also extensive hands-on reviews and benchmarking.
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