The RTX 5090 Edition 20 turned out to be incredibly expensive, as expected. However, it's not over $7,000 as we previously assumed.
ASUS Lists ROG Astral RTX 5090 Edition 20 for $5,499 on Official Store, Making it More Expensive Than Matrix Platinum and BTF Edition
A few days ago, we saw the ROG Astral RTX 5090 Edition 20 listed on an EU store LDLC. It was listed for over $7,000 after conversion from Euros to USD, but since the hardware incurs VAT, the prices in EU are much higher than in the US. Still, we could already see a hefty price tag on the new special edition GPU which was launched at the ROG 20th Anniversary celebration.
The company has now officially listed the GPU at the ASUS US store, revealing its final and official price. Turns it, it's the most expensive RTX 5090 from the company, if we exclude the RTX 5090 Dhahab that was launched exclusively in the middle-east. The ROG Astral RTX 5090 Edition 20 has been listed at a whopping $5,499, which is higher than the ROG Matrix Platinum edition listed at $3,999 and even the ROG Astral LC RTX 5090 OC edition, which sells at $4,529 on the official ASUS store.
Of course, you can't buy it at the moment as the GPU isn't in the stock yet. Such premium limited edition GPUs sell out quickly when they appear in the inventory due to lower availability. That said, when it comes to major retailers such as Amazon and Newegg, the prices are usually much higher than on the official ASUS store. We could already see the ROG Matrix Platinum RTX 5090 30th anniversary edition card selling for nearly $10,999 on Newegg right now, which is over 2X the official price.
For such a hefty price tag, one could buy nearly 5 Founders Edition GPUs at the official MSRP. The RTX 5090 is not just the most expensive gaming GPU in the market, but is also the most affected one due to high demand and high VRAM pricing. So, when the GPU is already seen selling for over $4,000 at major retailers, seeing ROG Astral RTX 5090 Edition 20 isn't shocking anymore, especially when it's from ASUS.
News Source: ASUS
About the author: Sarfraz Khan is a hardware reporter with a focus on PC components and the builder community. With years of experience writing about PC hardware and laptops, his work has been featured on several reputable technology publications. Sarfraz's hands-on experience is demonstrated through his first-person accounts of using and comparing different hardware configurations, providing practical and relatable insights for everyday users. His technical analysis is respected by peers in the enthusiast community and has been cited by specialized hardware sites such as Germany's Igor's Lab.
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