Apple’s Share Of U.S. Smartphone Activations Increase In Q2, While Google Captures Two-Third

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Jul 17, 2018
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During Apple’s second quarter of 2018 from April to June, iPhone accounted for 36 percent of total U.S. smartphone activations. This has been an improvement for the company compared to its last year’s 30 percent share. The report has been shared by CIRP or Consumer Intelligence Research Partners today [PDF], detailing the total share of smartphone activations. So let’s dive in to see some more details on the matter and where Android stacks.

Apple’s Market Share In Smartphone Activation Increased From Last Year While Samsung Lost Ground

Rising iOS smartphone activations in the United States depict that customers are choosing the iPhone over other devices. Apple’s increasing share came at Samsung’s expense. While the latter also rests at 36 percent, it has declined noticeably from last year.

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“Apple improved in part at Samsung’s expense, whose share of activations declined relative to both last quarter and last year,” said Mike Levin, Partner and Co-Founder of CIRP. “In a quarter without any significant phone launches, Samsung had market share only equal to Apple’s. A year ago, Samsung had a considerably greater share of sales.”

Other than Apple and Samsung which capture most of the market share, Motorola and LG lost their ground over the course of a year. Apple’s share of smartphone activations has ranged from 29 to 39 percent over the past year. According to CIRP, things will even out with Apple taking one-third, while Google takes two-thirds.

“Apple iOS improved its share of activations relative to last quarter and to one year ago,” said Josh Lowitz, Partner and Co-Founder of CIRP. “This reverses the trend from a year ago, when Apple’s share fell relative to the March 2017 quarter. As we’ve seen before, consumers have become increasingly loyal to an operating system.”

“While iOS gained share in a quiet quarter, in the past six quarters its share has ranged from 29- 39% of activations. Over time we expect Android and iOS to continue to split the market, with Android at about two-thirds of activations, and iOS at one-third.”

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As stated earlier, Android accounts for 63 percent of the total market share in smartphone activations. However, we do have to note that Android runs on a wide array of smartphones from different manufacturers. So the higher number is not surprising at all. CIRP also points at increased customer loyalty to iOS and Android with respect to the smartphone manufacturer.

There will be more to the story, so be sure to stay tuned in for more details on the matter. This is all for now, folks. What are your thoughts on Android scoring two-thirds of smartphone activations in the United States? Let us know your preference in the comments.

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