Pre-orders of the $3,499 Apple Vision Pro commenced last week, and with three storage variants available at different pricing tiers, there were a few options that customers could choose from. Now, one analyst estimates that the AR headset was a phenomenal hit, reaching up to 180,000 units, but that does not necessarily mean that the same momentum will be carried out through the year, as several factors will determine the device's success.
Analyst believes reaching 500,000 units in 2024 should not be challenging, though Apple Vision Pro demand will taper off after the initial sales period
TF International Securities analyst Ming-Chi Kuo estimates that Apple Vision Pro pre-orders reached between 160,000 and 180,000 units, which is a thoroughly impressive figure, given that he previously stated that the company’s initial batch would have between 60,000 and 80,000 units available. Shipping times for the mixed-reality headset have reached between five and seven weeks for all models, meaning that it is unlikely that customers will have their units shipped to their doorstep on February 2.
Still, the early success does not guarantee that the Apple Vision Pro will remain a hit throughout the year, as Kuo points out some concerns. The analyst compares the latest product to the popular iPhone models’ popularity, as these also sell out immediately upon pre-order, with shipping times increased to several weeks in mere hours. However, unlike the Apple Vision Pro, iPhones maintain a steady increase in shipping times 24 to 48 hours after going on pre-order, indicating that demand continues to remain strong.
With the Apple Vision Pro, Kuo believes that reaching 500,000 units should not be challenging, but one contributing factor to that figure is that the analyst previously predicted that the headset would ship outside of the U.S. market before WWDC 2024 kicks off. Still, it is essential to note that demand for the headset will likely taper off after the initial sales period, so it is important to monitor consumer behavior and demand on how they view this product.
The exorbitant $3,499 price tag is probably holding back consumers from picking up an Apple Vision Pro, which is why the company is rumored to be working on a low-cost model that might launch in 2025, but with a few compromises, such as a downgraded display and an iPhone SoC instead of a Mac one.
News Source: Ming-Chi Kuo
About the author: Omar Sohail is a reporter and analyst for Wccftech's mobile section, specializing in the technology and business of the mobile industry. His expertise lies in the intricate hardware supply chain, covering developments in semiconductor manufacturing, chip lithography, and camera sensor technology.
Follow Wccftech on Google to get more of our news coverage in your feeds.
