Apple has been focusing on growing its services for quite some time now. Now, the company is looking to create a "super-bundle of media content" which will include Apple Music and Apple TV+ and comes with a monthly subscription. According to reports, Apple has been discussing its plans with major music companies that appear to have some concerns about the plan. Let's dive in to see some more details on the matter.
Apple to Bundle Subscription Services Like Apple Music, Apple TV+, Potentially More
Take note that not all record labels are showing resistance over Apple's future prospects and are open to the idea. Others are more cautious about where it could lead them with Apple. As per the reports, record labels are cautious to go onboard with Apple's plans because the bundle could potentially lead to declining revenues.
Furthermore, the pricing mechanism has not been decided by both sides. Henceforth, it might be too early to speculate what pricing mechanism Apple opts for. In addition, it is also not clear whether Apple would be adding its other subscription-based services to the mix like Apple Arcade, AppleCare+, Apple News+ and more.
At this point in time, Apple Music is priced at $9.99 a month for individuals and a less $4.99 tier for students. The Apple TV+ surprised us all which had a $4.99 price tag per month at launch. Also, you get a free one-year subscription if you purchase an iPhone, iPad, Apple TV, Mac, or the iPod Touch from September 10 and onwards.
We can presume that if Apple's plan to create a 'media-bundle' pans out, the total cost of the bundle will be less compared to the services combined. This could potentially be the deal to provide incentives to the customer.
There will be more to the story, so be sure to stay tuned in for more. This is all for now, folks. Do you think Apple's plan to combined its services in a 'media-bundle' is a good idea? Let us know in the comments.
News Source: Financial Times