Apple Has Taken Samsung’s Phone Market Share From Its Own Turf – iPhone Demand Not Slowing Down

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Feb 20

Apple has succeeded in achieving its highest market share ever in Korea, the home ground of its arch-rival Samsung in Q4 2017. The Cupertino tech giant’s market share increased by 3.3 percent in a year, while Samsung’s reduced by 9 percent in the same period.

iPhone Battery Problems That Emerged Earlier Did Not Put a Stop to the Sales Momentum in Korea

According to the latest via Business Korea, Strategy Analytics figures reveal that Apple now enjoys a market share of 28.3 percent, in contrast to Samsung’s share of 55 percent. The market share of the Korean company LG doubled from 8.3 percent in the last quarter of 2016 to 15.7 percent in the last quarter of 2017.

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On Average, in 2017 Samsung had a market share of 56.2 percent, Apple 17.7 percent, and LG 17.4 percent. It might appear as if LG is all set to overtake Apple, but Strategy Analytics does not think so.

The first Apple Store opened in Korea last month, and it is going to increase the brand awareness of the U.S.-based company. In this manner, Apple will give LG Electronics a very tough time, so it should plan an innovative market strategy of its own.

The local carriers sold discounted iPhones, particularly iPhone 6 and 6s, to clear the inventory and to be honest, these devices came with a lot of value attached to them. The issue of battery throttling did not impact the iPhone demand in Korea and this was in Apple’s favor by a huge margin. The impressive thing to note here is that the latest iPhones sold even better in South Korea, according to Strategy Analytics. The total average daily sales of iPhone 8 and iPhone X is 120 percent the sales of iPhone 7.

Last week, Strategy Analytics said that Apple accounted for more than 50 percent of the global smartphone revenue in Q4 2017. Samsung must be feeling the heat as Apple is not only doing well internationally but also in Samsung’s home ground, which is why the unveiling of the Galaxy S9 and Galaxy S9+ has got to be immaculate.

Source: Business Korea