Apple Is One Of The Two International Brands To Grow In Market Share This Year, Predicts TrendForce
Last year was a turning point for smartphones to jump on an edge-to-edge display design. Started off with the LG G6 and extended to the Apple’s iPhone, the new design featured an all-display design that stretched to all four corners of the device. While the first half of the year 2017 was pretty good in terms of sales, the second half was weaker than it was first expected by TrendForce. This year, the company has forecast that growth will slow down to 2.8 percent. However, there are only two international brands which will grow in terms of market share. So let’s dive in to see some more details on the numbers.
Apple And Nokia To See Increase In Market Share In 2018, Samsung’s To Drop
As mentioned before, TrendForce has predicted that there will be ‘only two international brands with a clear future of growth in 2018.’ With that said, the report points that Apple will be one of the two brands to feature an increase in market share.
Apple remained the second place in the ranking of smartphone production for 2017. For this year, Apple is set to launch three new flagship models in 3Q18, and will expand the adoption of Face ID and all-screen technology in these new iPhones, along with upgrading their existing functions and increasing the memory content as well. According to TrendForce, iPhone’s annual production volume is expected to increase by 6% because of improved specifications of new iPhones and Apple’s expansion in Indian market.
TrendForce forecasts that Apple’s market share will jump from last year’s15.2 percent to 15.7 percent this year. Apple’s arch-rival, on the other hand, will see its market share drop from last year’s 21.8 percent to 20.3 percent this year. So which other company has been forecasted by TrendForce to increase its market share? Thanks to the company’s partnership in India, Nokia will take the spot in 2018’s companies whose market share will increase, as per the firm.
Nokia’s partnership with HMD and FIH Mobile had a new start in 2017, recording a production volume of 11.5 million units in the debut year. Nokia will not only benefit from bargaining power of FIH Mobile, but also save the import tariff because the plants are located in India. As the result, Nokia is expected to continue the growth momentum this year in the mid and low-end smartphone market where cost pressures are extremely high.
Apart from this, Samsung’s production is anticipated to fall by 5 percent year-on-year. Samsung has been making huge bucks with its A and J series of devices, which turned out to be quite successful. However, its flagships competing with the iPhone seems to rest at this point.
TrendForce predicts that 2018 will be the year of all-screen designs and biometrics which will be mainstreamed. There will be more to the story, so be sure to stay tuned in for more details.
This is all for now, folks. What are your thoughts on Apple scoring the spot to gain market share in 2018 alongside Nokia, as per TrendForce? Share your views with us in the comments.