Apple Is Recognizing That iPhone 11’s Cheaper Price & Slower, Older Models Have Customers Upgrading More [Report]
Although the latest iPhones do not sport a breakout design, the camera upgrades and increased battery life are quite impressive. Moreover, they have come at a time when quite a lot of users are due to upgrade and a new report believes this is one of the two most important reasons behind the ‘stronger than expected’ iPhone 11 demand.
Aging iPhone 6, iPhone 6s Models Are Compelling Customers to Upgrade Now
On average, iPhone users are believed to get a new device every four years. Moreover, the devices that were released before 2014 cannot run iOS 13, which means users cannot try out newer features, services, and apps. Of course, the batteries of these older devices have also weakened over time. This means that millions of users pretty much have no choice but to upgrade this year and this is one thing that’s apparently driving iPhone 11 demand, says a fresh report from Bloomberg.
The market is flooded with options, some of which even offer coveted features that the latest iPhones don’t such as 5G connectivity and in-display fingerprint scanners. However, the report believes that the lower price of the newer models is also one of the key factors behind the surge in iPhone 11 demand and its keeping users glued to the Apple ecosystem. Instead of increasing the prices of its new handsets, the company actually reduced the price of the entry-level model. With the iPhone 11 selling for $699, this is highly competitive and is supposedly proving to be effective in preventing customers from going for an Android alternative instead.
Apple’s CEO Tim Cook has also hinted that iPhone 11 demand is pretty robust, by saying that the new phones are off to a ‘very strong start’. Specifics are not known but according to one report, the company has ramped up orders for the iPhone 11 and iPhone 11 Pro. In fact, the latter has reportedly vanished from many stores in the U.S., the UAE, China, and Australia.
According to a different report, some Apple suppliers believe that this is a short-lived surge. However, other reports continue to remain optimistic and expect iPhone sales to be healthy this year. Even if the momentum does slow down, the Cupertino giant is expected to release the iPhone SE 2, which will likely increase the overall shipments as it’s reportedly starting from $399 and will sport an A13 Bionic SoC, the same silicon powering the iPhone 11 range.
Will you consider buying one of the latest iPhone models or wait for the rumored 5G-ready one? Let us know by commenting below.
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