Apple has just concluded its biggest event of the year, aptly dubbed "Awe Dropping." Investors, however, remain largely unimpressed, judging from the price action of the stock during the iPhone 17 lineup reveal event.
As is evident from the above snippet, Apple investors loved the AirPods Pro 3 and the Apple Watch SE 3, judging by the brief upward ramps of the Apple stock following each announcement.
For the benefit of those who might not be aware, the AirPods Pro 3 feature smaller earbuds that offer a better fit, an improved spatial listening experience, up to 2x more effective noise cancelation, live translation powered by Apple Intelligence, a heart rate sensor, an 8-hour battery, and IP57 sweat and water resistance, all for just $249.
Similarly, the Apple Watch SE 3 features the ultra-fast S10 chip, an always-on Retina display, and includes the salient health tracking features such as sleep monitoring, respiratory health monitoring, heart tracking, and sleep apnea detection. Safety features such as crash detection and fall detection have also been added.
Surprisingly, Apple investors remained relatively "meh" about the new iPhone 17 Air, which introduces a novel, sleek design factor to the latest iPhone lineup. What's more, the stock actively declined following the introduction of the Apple iPhone 17 Pro lineup, indicating a largely indifferent attitude of investors towards the now-familiar form factor, as per initial impressions gleaned from the stock's price reaction function.
About the author: Writing is my one incontrovertible passion. Over the past six years, he has authored over 2,200 distinct articles on financial and tech-related topics, spanning nearly 1 million words. And he has been a member of Wcctech mobile team since 2025. As an alumnus of the University of Toronto, Rotman Commerce Program, I bring nuance, in-depth knowledge, and a unique perspective to every topic that I cover. When I'm not writing, I'm traveling the world, exploring hidden confectionaries and restaurants as an aspiring food connoisseur.
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