The next-generation of Siri is expected to arrive in 2026, with the digital assistant expected to sport some neat features that should put Apple back on the AI map. The only problem is that the Cupertino firm is having some problems with whether it should develop its own Large Language Model or rely on a partner to make its plans come to fruition. After having talks with OpenAI and Anthropic, a new report states that Apple is having discussions with Google on using its Gemini AI model to be integrated with the next version of Siri.
The testing of multiple LLMs is currently underway, as Apple decides which option will deliver the best results to customers
A report from Bloomberg states that Apple approached Google and asked the advertising giant to develop a custom AI model that would be used for the new version of Siri. In response, MacRumors reports that Google has started training a model that would run on Apple’s Private Cloud Compute servers. So far, in the U.S., Apple has had discussions with three entities on forming a partnership and using a third-party AI model for the revamped version of Siri. Unfortunately, making a decision is not as simple as it sounds.
The California-based titan is currently undecided on whether it wants to use its own LLM, which will cost billions to develop, and there is no guarantee that it will provide near-accurate results to users or rely on companies like Google. Historically, Apple has always been late to the party when it comes to adopting various technological standards, but in the case of generative AI, the company has received tremendous flak for it, with its incessant failures landing it in a lawsuit over falsely advertising the newer version of Siri and failing to deliver the overhyped features.
Apple has hinted that it aims to be the best in this area, which means that the firm’s entry in AI will be a little later than usual. However, if it establishes itself as a cut above the rest, then that will be the actual victory. For now, Apple is testing a multitude of LLMs and will eventually arrive at the version that materializes the best results for users. How long this process will take is anyone’s guess, but we will provide updates on the company’s developments, so stay tuned.
News Source: Bloomberg
About the author: Omar Sohail is a reporter and analyst for Wccftech's mobile section, specializing in the technology and business of the mobile industry. His expertise lies in the intricate hardware supply chain, covering developments in semiconductor manufacturing, chip lithography, and camera sensor technology.
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