It is never an easy task overtaking Samsung in a particular segment of the tech industry but when it’s a company like Apple then you can expect some vicious competition between the two giants. The latest update received today details how the Cupertino tech giant has overtaken its South Korean smartphone rival in becoming the largest smartphone vendor for the Q4 2016 period.
Apple Sold a Record Number of iPhones in a Single Quarter All the While Generating a Record Revenue in That Quarter as Well
One independent research firm Strategy Analytics (via Businesswire) reports that because Apple shipped 78.3 million handsets in the fourth quarter of the year, that tally was around 800,000 units more than what Samsung managed to ship, which resulted in the firm recapturing its number one position with an 18 percent global smartphone market share. Additionally, the Note7 fiasco coupled with the popularity of the iPhone 7 Plus also helped the tech giant to achieve a brand new record.
Samsung captured 21 percent share for the full year, marking its lowest level since 2011. With the announcement of the Galaxy S8 however, all that might change very quickly.
Neil Mawston, Executive Director at Strategy Analytics explains how Apple was able to gain this achievement:
“Apple shipped 78.3 million smartphones worldwide and captured 18 percent market share in Q4 2016, rising a steady 5 percent annually from 74.8 million units in Q4 2015. This was the iPhone’s best performance for over a year, as Apple capitalized on Samsung’s recent missteps. Samsung shipped 77.5 million smartphones worldwide in Q4 2016, dipping 5 percent annually from 81.3 million units in Q4 2015. Samsung lost momentum in the quarter as a result of its Note 7 battery fiasco.
Samsung captured 18 percent share for the quarter and 21 percent share for the full year, its lowest level since 2011. Samsung will be banking on the rumored Galaxy S8 model in a few weeks’ time to reignite growth and return to the top spot in quarterly smartphone shipments. On an annualized basis, Samsung maintained first position with 309 million units shipped worldwide in 2016.”
While Samsung and Apple continue to enjoy their flagship smartphone selling spree, it’s companies like Huawei, OPPO and other brands that are reaching the top of the food chain and intend to make lives difficult for these two smartphone giants.