Apple Acquires ‘Workflow’ – A Powerful Automation App For iOS And Makes It Free


According to reports, Apple has acquired Workflow, the powerful automation app for iOS. The deal was finalized today but the financial details are not yet known. Workflow lets users connect apps and create different shortcuts to different actions. Interestingly enough, the Cupertino giant is not killing the project, instead it added the team to its fold and offered the app for free. Let's dive in to see some more details on the subject.

Workflow For iOS Allows You To Create Custom Shortcuts For Complex Tasks

When we speak of creating shortcuts in the Workflow app, it means that users will have the ability to perform actions or create shortcuts like sending a message to a specific contact to let them know that you will be late for a certain event or make an audio note which will also be accessible in the Reminders app. There's a lot more to what the app can do, so be sure to get it since it's free.

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Even though there are a lot of similar applications on the Android front, but not all of them focus or pays extensive attention to accessibility as can be experienced in Workflow. In 2015, Workflow also received Apple's Design Award. In a statement to TechCrunch, Apple has confirmed the deal:

“The Workflow app was selected for an Apple Design Award in 2015 because of its outstanding use of iOS accessibility features, in particular an outstanding implementation for VoiceOver with clearly labeled items, thoughtful hints, and drag/drop announcements, making the app usable and quickly accessible to those who are blind or low-vision.”

For those who are completely unfamiliar with the app, Workflow is closely similar to the popular IFTTT service. This service lets users create custom shortcuts that ultimately perform complex tasks. Workflow app was designed by ex jailbreak developers and here's a statement by Ari Weinstein:

“We are thrilled to be joining Apple. We’ve worked closely with Apple from the very beginning, from kickstarting our company as students attending WWDC to developing and launching Workflow and seeing its amazing success on the App Store. We can’t wait to take our work to the next level at Apple and contribute to products that touch people across the world.”

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So if you have admired the app for a long time but have not downloaded it yet, now might be a great time to do so. The app is designed with immense attention to detail and can also be accessed from the share sheet of almost any app. It includes a Today widget as well and also supports extended functionality with the Apple Watch.

The best part about the Workflow app is that it is available for free for both the iPhone and iPad. So do give the app a swing and organize, create your custom shortcuts for various tasks.

This is it for now, folks. What are your thoughts on the the powerful Workflow automation app for iOS? Are you interested in trying it out for yourself? Share your thoughts with us in the comments section below.