Amazon announced more changes to its gaming-focused service, Amazon Luna today, after it re-launched the brand last year with a renewed focus on social and casual experiences like an "AI-powered improv courtroom game" featuring the rapper Snoop Dogg. Starting today, April 10, 2026, the platform will no longer let players purchase games from third-party stores or purchase subscriptions from third-party platforms. It will also stop supporting its Bring Your Own Library service, and no, you can't get a refund for any of your third-party purchases.
In case you weren't already aware, Amazon Luna had previously allowed players to purchase games from third-party game stores on its platform, including Ubisoft, EA, and GOG digital storefronts. You could also purchase subscriptions for third-party services, like a Ubisoft+ subscription or a Jackbox Games subscription.
Not anymore after today, as Amazon is seemingly trying to get its users to live only within Amazon's ecosystem. To be clear, the changes don't actually impact your library of games. If you bought a game on, say GOG, through Amazon Luna, you'll still be able to just use the GOG launcher to play that game, but after June 10, 2026, you won't be able to launch that game through Amazon Luna.
The same goes for the subscriptions, though you'll have to jump through more hoops in that case. If you pay for a Ubisoft+ subscription through your Amazon account and Amazon Luna, that subscription will be cancelled at the end of your next billing period. Which just means you'll now have to pay for Ubisoft+ directly instead of through your Amazon account, to keep using it.
"At Amazon, we're always looking for ways to better serve our players. Your feedback has been clear: you want easy access to great games, more social experiences, and a steady flow of new content from developers you know and love," the company writes in a statement. "As our library continues to grow, more of that content is available to Prime members - and that's where we're focusing our future. Starting April 10, 2026, Amazon Luna will no longer offer game stores, individual game purchases or third-party subscriptions."
Even though Amazon isn't removing your full access to the games you bought on third-party storefronts on its platform, since, as previously mentioned, that game you bought for GOG can just be played on GOG, the wrinkle here is that Amazon Luna is a cloud streaming service.
If you were using Amazon Luna as your place to buy and play games, that's likely because you opted to go for a cloud streaming solution over having hardware that could run all of the games you're looking to play. If you suddenly can't play those games through cloud streaming and have to rely on whatever hardware you own to play them, you're essentially losing those games from your library.
Say you bought Cyberpunk 2077 on GOG, and because you already had access to Amazon Luna through your Amazon Prime subscription, you decided to just play it through Luna's cloud streaming. After these changes, you're stuck with having to either upgrade your PC, which will likely cost hundreds, if not thousands of dollars, or you have to buy another copy of a game you already own. At least Cyberpunk 2077 supports cross-progression, so you could likely pick up where you left off, but it still doesn't leave you in a good place.
Ultimately, that kind of hypothetical is not what Amazon is concerned about. It wants to keep players within the Amazon Luna ecosystem, so if you want to play something on Luna, you buy it through Luna. At least these changes won't impact the free games Amazon gives out to Prime subscribers each month.
About the author: David has been writing about videogames, technology, and culture since 2020, with a focus on reporting daily news across multiple publications, including GameDaily.Biz, GameSkinny, and PlayStation Universe before joining Wccftech in 2025. David started contributing as Canada/US reporter for Wccftech's gaming section in 2025. Besides being up-to-date on the industry's movements, he loves interviewing developers, reviewing games, and writing intricate essays about the symbolism and layered meanings to be found in rich narratives as he's done for publications like GamesIndustry.Biz, LostInCult, and others. Outside of games he loves movies, music, theatre, his hometown, and his family, though not necessarily in that order.
Follow Wccftech on Google to get more of our news coverage in your feeds.
