Amazon Announces Its New ‘Fire TV Cube’ That Features 4K Support, Dolby Atmos, Alexa Assistant And Much More

Amazon is one of the leading brands in the world and today, it has unveiled it's new 'Fire' branded product. The company calls it the Fire TV Cube which is a handsfree box capable of streaming 4K Ultra HD content with Alexa voice controls. The Fire TV Cube is pretty much similar to the Apple TV 4K that also features HDMI CEC, Dolby Atmos support and more. So let's dive in to see some more details on the newly announced set-top box from Amazon.

Amazon's Fire TV Cube Is Similar To The Apple TV And The HomePod In A Lot of Ways

The device features 16GB of storage out of the box and also comes with a power adapter, IR extender cable, Ethernet adaptor along with the Alexa Voice Remote. the picture quality is 4K Ultra HD with up to 60fps and HDR enabled. The sound quality compliments the addition of Dolby Atmos. You can enjoy thousands of channels, apps, and Alexa controls. Apps like Netflix Prime Video, HBO, Hulu and more will give you access to over 500,000 movies and TV shows.

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The Amazon Fire TV Cube features eight microphones embedded deep within to listen to user's commands. It also comes with its own remote as a plus option which is definitely a welcome addition. Instead of the Apple TV 4K, the Fire TV Cube is similar to Apple's HomePod when it comes to voice recognition across the room. It features the beamforming technology that reduces noise and other advanced additions which allows it "to make sure Alexa clearly hears your request."

“We believe voice makes it easier for customers to control their entertainment systems and watch the TV and movies they care about,” said Marc Whitten, Vice President of Fire TV. “And, it’s just the beginning. Amazon Fire TV Cube will only get better over time with the Alexa service always getting smarter.”

Compatibility And Extension

Apart from this, Amazon's Fire TV Cube is also capable of its compatibility extension for cable companies like the DISH, Comcast, and DirecTV. With that said, the set-top box can be asked to switch to a specific channel, whereby, the Fire TV Cube will initiate commands in communication with the cable box.

As we have mentioned earlier, the HDMI CEC inclusion will allow users to turn their TV sets on or off. Amazon gave the following example regarding the feature: "Even with the TV off, simply say 'Alexa, play Billions on SHOWTIME' and Fire TV Cube powers on your TV and starts playback right where you left off."

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About the UI of the box, Amazon says that it works to deliver "content forward" with actions and operations surrounding the wirelessness of the Fire TV Cube. The visual aspects are rich in detail all thanks to the optimizations made for Alexa.

Price And Availability

if you're interested, you can pre-order the Fire TV Cube today as well as tomorrow for a special discounted price for prime members. Prime members can get the device for only $89.99. After the deadline, the product will be available for $119.99. It will start shipping to customers starting June 21. Moreover, if you buy the device and register it by July 1, you will get a $10 credit for Prime Video. For more details, visit here.

There will be more to the story, so be sure to stay tuned in for more details. This is all for now, folks. What are your thoughts on the Amazon Fire TV Cube? Would you be willing to get one for yourself? Share your views with us in the comments.

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