Intel's plan to enter the market of discrete graphics cards in 2020 with the 'Arctic Sound' line of GPUs may well shake the long-standing NVIDIA/AMD duopoly for good. However, that doesn't mean they'll be able to be immediately competitive at the higher end of the spectrum.
In an interview conducted at CES 2019 with IndiaTimes (a website that is not accessible in several countries without using a VPN), Alienware Founder and General Manager Frank Azor expressed this very opinion.
Having the number of gaming products come into the gaming market, as we've had in recent years has made this the best time to be a gamer ever, you know. Twenty years ago there were just a handful of gaming systems and gaming technologies available out there. And it was tough to be a gamer, it was expensive. You didn't exactly have gaming keyboards, gaming mice, gaming monitors, it was tough.
Today, there's a broad spectrum of choices available to you at all types of price points, so more solutions in the graphics space is going to only help gamers. So we embrace the added option of having Intel graphics come into the picture. That's great.
The challenge of besting NVIDIA and AMD's gaming performance is enormous. And it's not my expectation that that's going to happen immediately with the Intel GPU. My expectation is that Intel will come in with a good product, and it will serve its place in the market. I don't think they will best an NVIDIA GeForce RTX 2080Ti graphics card. I think if anybody has that expectation, they're going to be disappointed. If Intel does it, that'll be amazing. But I don't think that's reasonable. I mean Intel is an extremely capable company that I'm sure will produce some really good product. But I think it's unrealistic to think that they're going to best the likes of NVIDIA or AMD immediately.
Do you agree with Frank Azor? Let us know by voting in the poll below and writing your opinion in the comments.
In other Alienware news, the company showcased an impressive 55" OLED 4K@120Hz gaming monitor at CES 2019. It's due in the second half of 2019 and we're looking forward to getting more details about it, including the full specifications and pricing.
About the author: With over two decades of experience in gaming journalism, Alessio Palumbo has led the gaming vertical at Wccftech since August 2015. He started working at a young age for Italian websites like Everyeye.it, Gamestar.it, Nextgame.it, and Multiplayer.it before kickstarting the indie English-language publication Worlds Factory as its founder and Editor in Chief. In the last decade, he has coordinated the overall output of Wccftech's gaming section, managed PR relations, assigned reviews, produced daily news coverage, edited gaming content as needed, and delivered game reviews. Arguably, his trademark content is the long series of exclusive developer interviews that have been cited by Wikipedia and by the biggest news media and gaming publications. His passion for technology also makes him knowledgeable when it comes to gaming hardware and tech. His favorite genres include RPGs, MMORPGs, and action/adventure games.
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