NVIDIA Unveil Shield TV With 4K and HDR Support, Price Tag of $199 US – Also Announces GeForce Now Service

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Jan 5, 2017
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NVIDIA made some key announcements for the gaming community at CES 2017. The GPU maker announced a new SHIELD TV platform that utilizes their Tegra processor and a new game streaming service known as GeForce NOW.

NVIDIA Unveils SHIELD TV and SHIELD TV Pro Game Consoles at CES 2017 – Features Tegra X1 SOC

The latest console gaming endeavor comes from NVIDIA in the form of a technical upgrade to the previous SHIELD console. The new SHIELD and SHIELD Pro will be based on NVIDIA’s Tegra X1 processors which utilizes the Maxwell GPU architecture. Both variants feature a 256 CUDA Core GPU design and pack 3 GB of RAM. The Pro variant is dedicated towards the home media server category with 500 GB storage and retails for $299 US while the other variant carries a price tag of $199 US, packing 16 GB storage.

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“NVIDIA’s rich heritage in visual computing and deep learning has enabled us to create this revolutionary device,” said Jen-Hsun Huang, founder and chief executive officer of NVIDIA, who revealed SHIELD during his opening keynote address at CES.

“SHIELD TV is the world’s most advanced streamer. Its brilliant 4K HDR quality, hallmark NVIDIA gaming performance and broad access to media content will bring families hours of joy. And with SHIELD’s new AI home capability, we can control and interact with content through the magic of artificial intelligence from anywhere in the house,” he said. via NVIDIA

Highest Performance, 4K HDR Media Streamer

The new SHIELD delivers the richest visual experience with support for 4K HDR and 3x the performance of any other streamer on the market. With the addition of Amazon Video in 4K HDR, SHIELD offers the largest, most open catalog of media in stunning 4K — also supporting Netflix, YouTube, Google Play Movies and VUDU.

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YouTube’s flagship TV app will also be available for SHIELD in the coming months, delivering immersive, 360-degree viewing experiences.

Amazing Games

SHIELD TV stands alone among media streamers, with the widest range of gaming capabilities and richest assortment of game content. Its library of games has been expanded to thousands of titles, with the ability coming soon to stream Ubisoft’s catalog of hits, including Watch Dogs 2, Assassin’s Creed Syndicate, For Honor and countless others. New Ubisoft games will also be available, simultaneous with their PC release.

SHIELD continues to add hit franchises to the platform natively. Upcoming games include The Witness, Tomb Raider and Shadowgun Legends.

Casting for GeForce GTX Gamers

NVIDIA GameStream – the super smooth, ultra-low latency streaming technology – lets GeForce gamers untether their PC gaming experience by casting their library of games to SHIELD. Improvements to the service bring vibrant 4K HDR streaming at up to 60 frames per second.

The Steam app is now supported with direct access to Steam Big Picture. Gamers can stream their library of Steam titles from their PC to the big screen in the living room.

AI in the Home

In the coming months, SHIELD TV will be expanded with a series of AI capabilities that transforms home entertainment:

  • First hands-free Google Assistant integration on TV. Google has optimized the Assistant experience on TV by having the home’s largest screen show visual answers in addition to an audio reply. Use voice commands to replace clicking a remote for finding content, pausing, fast-forwarding or rewinding. Plus, Google Assistant can help better find content and answer questions.
  • SmartThings Hub technology integration, instantly turning SHIELD into a smart home hub that can connect to hundreds of smart home devices.
  • NVIDIA SPOT, an AI mic accessory that makes SHIELD the central backbone of the AI home, extending intelligent control throughout the house.

Support for SHIELD

“We’re excited to be part of the new SHIELD TV, powered by the Android TV platform,” said Sascha Prueter, director of Android TV at Google. “When the Google Assistant comes to Android TV in the coming months, SHIELD users will be able to enjoy a hands-free Android TV experience through ‘Ok Google’ voice commands.”

Tim Bajarin, president of Creative Strategies, said, “By seamlessly integrating great gaming, rich media content and AI, NVIDIA has established a whole new standard for streamers. With its broad mix of services and immaculate execution, SHIELD represents the future of home entertainment”.

Pricing and Availability (NVIDIA SHIELD)

SHIELD TV is available for pre-order now and will ship in the United States, Canada and select European regions later this month for $199.99, including controller and remote. SHIELD Pro will also be available later this month with controller, remote with headset jack and 500GB of storage and will be available for $299 US. A separate version of SHIELD, with custom software optimized for China, will be available later this year. The NVIDIA SPOT mic accessory for SHIELD will sell for $49.99.

GeForce NOW gives gamers the freedom to enjoy high-performance PC gaming anywhere. And the service makes gaming easier than it’s ever been by automatically installing patches and driver updates.

Home or Away. Desktop or Laptop. PC or Mac. With GeForce NOW Service

GeForce NOW provides a simple way for new players who may not have access to a high-performance GeForce GTX gaming rig to experience high-performance PC gaming. Gamers can use the service to easily transform aging Windows-based PCs or laptops with integrated graphics into state-of-the-art gaming machines. They can also play the hottest new PC game releases on their Macs without waiting for the Mac versions to become available.

Gamers can enjoy games they already own on the stores mentioned above, as well as purchase new games as soon as they’re available. GeForce NOW saves in the cloud game progress and achievements, and synchronizes them with locally installed games. This means gamers can use GeForce NOW on a secondary laptop and pick up right where they left off playing on their primary gaming PC.

They can easily take all their games with them on the road, to their dorm room, a friend’s house or simply another room in the home. GeForce NOW gives gamers the freedom to enjoy high-performance PC gaming anywhere. And the service makes gaming easier than it’s ever been by automatically installing patches and driver updates.

Pricing and Availability (GeForce NOW)

When gamers register for GeForce NOW, they can play for free for 8 hours on a GeForce GTX 1060 PC or 4 hours on a GeForce GTX 1080 PC. For an additional $25, gamers can play for 20 hours on a GTX 1060 PC or 10 hours on a GTX 1080 PC.

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