Samsung is likely enjoying the influx of Galaxy S25 shipments on its home turf of South Korea, with a previous report stating that pre-orders set a new record in the country with 1.3 million registrations, making it 10 percent higher than the figure attained by the Galaxy S24 series that launched last year. More than half of those pre-orders were from customers who secured the Galaxy S25 Ultra, but it appears that the company’s momentum could be coming to a screeching halt thanks to the Xiaomi 15 Ultra, which will reportedly launch in the country soon.
The superior camera hardware of the Xiaomi 15 Ultra could draw customers away from the Galaxy S25 Ultra, but the Chinese firm’s brand image in South Korea will require some rebuilding
A report published by Fnnews that was spotted by tipster @Jukanlosreve talks about the Xiaomi 15 Ultra entering South Korea in an attempt to undercut the Galaxy S25 Ultra. The flagship is said to be announced in China shortly, after which it will make its way to other markets. The report mentions that the Xiaomi 15 Ultra will begin sales on Samsung’s home turf soon, but the information mentioned does not go in-depth regarding which channel the Chinese company will pursue to boost its shipments.
Whether it will stick to an online-exclusive approach to limit its costs or provide a retail experience to give a potential buyer a proper feel of the Xiaomi 15 Ultra, we do not know. What we do know is that, on paper, the upcoming flagship will be a force to be reckoned with. Unfortunately, one of the biggest challenges that Xiaomi needs to scale in South Korea is its brand image. The report mentions that the company is viewed as one that provides budget models to the masses.
Assuming that this challenge is overcome, the Xiaomi 15 Ultra launch will need to be accompanied with a massive after-sales network that delivers top-notch customer service that is comparable to what Samsung brings to the table in South Korea. The price difference between the two flagships is not expected to be much, which could make it even more difficult for the Xiaomi 15 Ultra to gain traction there. We will get a more accurate representation of how customers feel about the new release in the coming weeks, so stay tuned for more updates.
News Source: Fnnews
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