In an attempt to maximize its revenue, Twitter has announced that it will experiment with a new ad format. Twitter displays ads between tweets as their new experiment, but the company also wants to show them in tweet replies, which I believe people are not going to like.
Twitter Finally Decides to Add Ads Between Their Replied Tweets
The announcement is coming from Twitter's Revenue Product Lead Bruce Falck in a recent tweet. The new format is going to be tested around the world, but only on mobile devices. At the moment, there is no word if the same feature is going to roll out to desktop users, too. The ads are going to appear after the first, third, and eighth replies under a tweet. The new ad format is also different from the existing one because it "aligns incentives for creators and advertisers." Falck also discussed the possibility of creators receiving a cut from the ad revenue if they decide to opt-in, but he did not reveal many details.
Starting today, we’re trying something different and testing a new ad format in Tweet conversations. If you’re a part of this test (which is global; on iOS & Android only), you’ll see ads after the first, third or eighth reply under a Tweet. 🗣️ pic.twitter.com/kvIGeYt2vp
— bruce falck (@boo) October 13, 2021
In the tweet attached above, you can see that the ads are compact, and they blend in really well with the rest of the replies. However, Twitter has claimed that this is just an initial preview, as they are going to experiment with it and are also going to listen to user feedback so they can optimize the overall experience even better.
We’ll test different frequencies, layouts, contextually relevant ads, different insertion points, etc. And we’ll examine our learnings and figure out if it’s something we want to make permanent. 🤔
— bruce falck (@boo) October 13, 2021
As per Twitter, there will be a lot of testing over the following months before they finally decide whether they want to roll out the new ad format to everyone. Additionally, the company will also be experimenting with different frequencies, layouts, contextually relevant ads, different insertion points, and so on.
Twitter's decision to add ads between the replies should not surprise anyone, but I am not sure how this is going to sit with the users around the world. I am okay with having ads between replies but do let us know your thoughts about this.
About the author: I have been tinkering with Android devices ever since the early days of the HTC Desire. Over time, I have grown a fondness for the ecosystem and now I cannot live without it. Although some might believe that I have sold my soul to Android, but I believe it is not the case. You can find me writing tutorials and posting guides on a number of different smartphones. When I am not writing here, I am wasting myself away in books, journals, or on Steam.
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