There is not really much that can be said when your own PR firm, typically populated with people who are most adept at putting a positive spin on even the most cataclysmic of disasters, won't step up to defend your product, as the Poplar Group appears to have just done, leaving Trump Mobile's beseiged T1 Phone in the lurch.
Poplar Group has now reportedly abandoned its one-year-long PR-related association with Trump Mobile, leaving the T1 Phone in the lurch
Trump Mobile had reportedly entered into a PR services contract with the Poplar Group back in June 2025. Now, just around one year later, the PR firm has told The Verge that it "is not assisting Trump Mobile any further."
Do note that it was Poplar's Chris Walker who had given the now-infamous statement to USA Today back in June 2025, asserting that the T1 Phone was, in fact, made right here in the United States. Trump Mobile has, since then, altered its marketing narrative to "assembled in America."
For the benefit of those who might not be aware, the T1 is an Android smartphone with middling specs: a 6.8-inch screen (against Trump Mobile's own assertions of a 6.78-inch one), a 50MP main rear camera, a 50MP selfie camera, a 5,000mAh battery (with support for 30W charging), 512GB of storage, and a 3.5mm headphone jack.
Also, do note that Trump Mobile has begun positioning the T1 Phone's $499 retail tag as an "introductory price," claiming only that its new price tag would be "less than $1,000."
Whie the phone has been launched, its takers have been few and far between vs. the 600,000 or so people who had paid a $100 deposit each to reserve their very own T1, netting the company ~$60 million in cash proceeds.
Of course, Trump Mobile suffered its most serious setback only recently, when iFixit demonstrably proved that the T1 Phone was nothing but a glorified copy of the HTC U24 Pro, replete with the same mainboard and display connectors.
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