Trump Mobile’s PR Firm Just Walked Away From The Embattled T1 Phone, Indicating Just How Precarious The Optics Have Become

Rohail Saleem
A person holds a gold smartphone labeled 'TRUMP MOBILE' with an engraved American flag in front of a backdrop of a blurred American flag.

There is not really much that can be said when your own PR firm, typically populated with people who are most adept at putting a positive spin on even the most cataclysmic of disasters, won't step up to defend your product, as the Poplar Group appears to have just done, leaving Trump Mobile's beseiged T1 Phone in the lurch.

Trump Mobile had reportedly entered into a PR services contract with the Poplar Group back in June 2025. Now, just around one year later, the PR firm has told The Verge that it "is not assisting Trump Mobile any further."

Related Story A Tech Reviewer Pans Trump Mobile’s T1 Phone And Its $47.45 Plan, Says There’s A Reason Trump Uses An iPhone

Do note that it was Poplar's Chris Walker who had given the now-infamous statement to USA Today back in June 2025, asserting that the T1 Phone was, in fact, made right here in the United States. Trump Mobile has, since then, altered its marketing narrative to "assembled in America."

For the benefit of those who might not be aware, the T1 is an Android smartphone with middling specs: a 6.8-inch screen (against Trump Mobile's own assertions of a 6.78-inch one), a 50MP main rear camera, a 50MP selfie camera, a 5,000mAh battery (with support for 30W charging), 512GB of storage, and a 3.5mm headphone jack.

Also, do note that Trump Mobile has begun positioning the T1 Phone's $499 retail tag as an "introductory price," claiming only that its new price tag would be "less than $1,000."

Whie the phone has been launched, its takers have been few and far between vs. the 600,000 or so people who had paid a $100 deposit each to reserve their very own T1, netting the company ~$60 million in cash proceeds.

Of course, Trump Mobile suffered its most serious setback only recently, when iFixit demonstrably proved that the T1 Phone was nothing but a glorified copy of the HTC U24 Pro, replete with the same mainboard and display connectors.

Rohail Saleem Photo

About the author: Writing is my one incontrovertible passion. Over the past six years, he has authored over 2,200 distinct articles on financial and tech-related topics, spanning nearly 1 million words. And he has been a member of Wcctech mobile team since 2025. As an alumnus of the University of Toronto, Rotman Commerce Program, I bring nuance, in-depth knowledge, and a unique perspective to every topic that I cover. When I'm not writing, I'm traveling the world, exploring hidden confectionaries and restaurants as an aspiring food connoisseur.

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