Starbucks Launched An iOS Beta Test For Its New AI Assistant
Today, Starbucks launched a limited iOS beta test for its new artificially intelligent assistant. The upcoming assistant will have the ability to allow customers to order their favorite menu items by just speaking to it. The virtual assistant is called "My Starbucks Barista" which will be available within the new messaging interface in the mobile app. Let's dive in to see some more details on the forthcoming virtual Barista.
Starbucks Begins My Starbucks Barista Beta Test In The U.S
Barista is not the only form off communication that a customer can make use of to order menu items. They also have the availability to simply type in their order. This is pretty much similar to what the trending chatbots offer. Furthermore, the virtual assistant will ask and confirm the pick up location for the ordered items. Moreover, the app will also aid customers through the payment process. Customers, in the end, will only be left with picking up their menu from their local outlet.
“The Starbucks experience is built on the personal connection between our barista and customer, so everything we do in our digital ecosystem must reflect that sensibility,” said Gerri Martin-Flickinger, chief technology officer for Starbucks, in a statement. “Our team is focused on making sure that Starbucks voice ordering within our app is truly personal and equally important was finding the right partner in Amazon to test and learn from this new capability.”
In addition to this, the company is also implementing a new "Starbucks Reorder Skill" in Amazon's Alexa devices. This will simply allow customers to ask Alexa to order their favorite items. However, the process does require the company's app to be installed with a running account.
The company's app has been gaining popularity for quite some time. This is because it allowed customers to order stuff online and pick it up and their convenience from their host local outlet. This allows users to refrain from standing into lines just to get their items. The beta test for My Starbucks Barista is currently launching in the U.S with only a small number of iOS users. The final build is expected to rollout over the summer. In addition to this, an update for android is also expected to arrive later this year.
This is it for now, folks. What are your thoughts on the company launching a beta test program for its upcoming artificially intelligent assistant? Does My Starbucks Barista sound like a good idea? Share your thoughts with us in the comments.
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