Spotify Sets New High, Reaches 100 Million Paid Subscribers Worldwide
Spotify has announced today that it has now reached over 100 million paid subscribers, making it the first music streaming company to reach this mark. The company has 217 million monthly active users and the 100 million paid subscribers after year-over-year growth. In addition to this, the company also detailed other stats and numbers which we will talk about later on. Let’s dive in to see some more details on the matter.
Spotify Reaches 100 Million Paid Subscriber Mark
As we have mentioned earlier, Spotify has reached a major milestone in its paid subscriber count, gathering a massive 100 million users worldwide. Apart from this, the company also announced that it now has 2 million subscribers in India where the music streaming service was launched back in February of this year. Furthermore, the numbers are impressive because Spotify’s library is smaller than that of Apple Music in India.
Spotify also brought to light that it has more than 20,000 teams working under Spotify for Podcasters. In addition, Spotify’s podcast library holds an impressive 250k+ title. The music streaming service has seen tremendous growth in its subscriber count. This is due to the fact that it started offering free Google Home Mini during the Holiday quarter in the United States. The response from customers was so overwhelming that Spotify introduced the same offer in the UK and France. Other than this, Spotify also provided free six months of subscription to Galaxy S10 owners in the United States.
Overall, the company’s series of promotions lead it to gain a significant portion of the market share and a hefty subscriber count. Apple Music, on the other hand, features 50 million paid subscribers at the moment, resting on the second position.
There will be more to the story, so be sure to stay tuned in for more details. This is all for now, folks. What are your thoughts on the matter? Let us know in the comments section below.
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