Sony Executive Confirms That PlayStation Is Moving Away from the Hardware Business Toward a Platform Business

Alessio Palumbo
Helldivers 2 soldiers deploying on Xbox amidst fiery explosions and action-packed battle scene. Sony PlayStation
Helldivers 2 releasing on Xbox might be only the start of a multiplatform strategy by Sony.

Earlier today, Sony announced the quarterly financial results for Q1 2025, where we learned that the PlayStation 5 console had shipped 80.3 million units as of the end of June. The whole Game and Network Services (G&NS) segment registered an 8% year-on-year increase in sales of 936.5 billion yen ($6.35 billion), primarily due to the rise in third-party software sales, which was partially offset by the negative impact of foreign exchange rates.

As a consequence of the recent strong user engagement trend, Sony has upwardly revised their fiscal year 2025 forecast for sales slightly from last time to 4 trillion 320 billion yen ($29.31 billion), as well as the forecast for operating income by 4% to 500 billion yen ($3.39 billion). Year-on-year, user engagement continued to increase, with the number of monthly active users (MAUs) across PlayStation increasing by 6% in June compared to the same month last year, reaching 123 million accounts. Total playtime for the quarter also increased by 6% year-on-year.

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Sony also said that operating income increased approximately 2.3x year-on-year to 148 billion yen ($1 billion), a new quarterly record high for the segment. This was primarily due to the impact of the increased sales of third-party software and an increase in network services revenue.

But arguably the most interesting tidbit, at least for gamers, came from the subsequent Q&A with investors, where Sadahiko Hayakawa, Senior Vice President in charge of Finance and IR at Sony, said:

In the gaming business, we are moving away from a hardware centric business model more to a platform business that expands the community and increases engagement.

The Q&A is available here, and the translation was shared on X along with the news by Tokyo-based user Genki_JPN, who often reports on Japanese news. This aligns with the recently discovered job listing for a Senior Director of Multiplatform & Account Management, which hinted that Sony would bring even more games not only to PC but also to Xbox and Nintendo platforms, too, in an effort to increase PlayStation users (those elusive monthly active users, or MAUs).

So far, it was believed that it might be limited to live service games such as Helldivers 2, but that caveat was seemingly not specified this time. If such a business shift were to be confirmed, it would mean that Nintendo alone will keep making first-party games for its own consoles only, essentially heralding the end of the console wars.

Alessio Palumbo Photo

About the author: With over two decades of experience in gaming journalism, Alessio Palumbo has led the gaming vertical at Wccftech since August 2015. He started working at a young age for Italian websites like Everyeye.it, Gamestar.it, Nextgame.it, and Multiplayer.it before kickstarting the indie English-language publication Worlds Factory as its founder and Editor in Chief. In the last decade, he has coordinated the overall output of Wccftech's gaming section, managed PR relations, assigned reviews, produced daily news coverage, edited gaming content as needed, and delivered game reviews. Arguably, his trademark content is the long series of exclusive developer interviews that have been cited by Wikipedia and by the biggest news media and gaming publications. His passion for technology also makes him knowledgeable when it comes to gaming hardware and tech. His favorite genres include RPGs, MMORPGs, and action/adventure games.

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