SK Hynix Plans to Establish a Dedicated US-Focused Wing, Ironically Called the “AI Company,” to Capitalize on Memory Demand

Jan 28, 2026 at 07:52am EST
The SK hynix building exterior features a large logo with a stylized butterfly design in front of a metallic facade.

SK hynix, the Korean memory giant, now plans to establish a U.S. "AI solutions" firm, interestingly called "The AI Company", intending to take DC opportunities to new heights.

SK Hynix's New Venture Plans to Reap More Profits From the DRAM Frenzy, By Directly Addressing US Clientele Demand

The ongoing DRAM supercycle has brought massive opportunities for the likes of Samsung and SK hynix, and now they are looking to build on the demand for DRAM products. Apart from the extensive DRAM price hike, SK hynix has also decided to establish a dedicated wing in the US, planning to find "new growth engines". It appears that the Korean giant is looking to expand the revenue frontier it has opened, from DRAM to the entire AI supply chain.

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The company will also continue making strategic investments in and collaborating with AI firms to strengthen its competitiveness in memory chips and provide a range of AI datacenter solutions.

The planned establishment of AI Co. is aimed at securing opportunities in the emerging AI era. The company will continue to work closely with global partners while proactively creating value for customers

- SK hynix

SK hynix's details on the new venture aren't as detailed, aside from the fact that the Korean giant is looking to compete with US companies in AI buildout. To stand out, the AI Company also looks to "invest in innovative companies," but, yet again, no names have been disclosed. This new firm will replace the NAND business, Solidigm, which shut down a few months ago, as AI became a priority over all other business ventures. Initially, SK hynix will commit $10 billion to the AI Co.

There had been rumors a few weeks ago that SK hynix was looking toward a US listing, and it seems the new division might be a replacement for that move. By creating a dedicated wing, the Korean giant aims to directly address US customers, potentially competing with the likes of Micron in its home market. But for now, execution will determine how the "AI Company" will pan out, and we could expect new fab projects, collaborations with US manufacturers, and efforts to establish an early presence.

About the author: Muhammad Zuhair is a hardware and technology reporter for Wccftech, specializing in the semiconductor industry and the complex interplay between technology, manufacturing, and geopolitics. His coverage focuses on the corporate strategies and technological roadmaps of industry giants like TSMC, NVIDIA, Samsung, and Intel. Zuhair's expertise lies in deconstructing complex topics such as fabrication nodes (e.g., 2nm process), the economic impact of policies like the CHIPS Act, and the strategic development of AI infrastructure from NVIDIA, AMD and Intel.

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