Samsung seems determined to make its mark and rise above the growing competition in the foldable industry with its upcoming tri-fold smartphone, which is said to be called the Galaxy G Fold. The new foldable phone is expected to be a major leap in design and represent a bold move by the company. While the expectations have been of a full-fledged launch, it seems like the tech giant is taking a more cautious approach by experimenting with a limited release.
Samsung's tri-foldable debut might end up being more of an experiment than a launch, with limited supply
While Samsung remained at the forefront of the foldable market, with many entering the category, the competition has intensified, and the South Korean tech giant is striving hard to reclaim its position. The tech community seems to be hooked on the company's much-anticipated tri-fold phone, but according to a new report, the company is positioning the device as a strategic experiment with a limited launch.
Samsung is said to be manufacturing only 50,000 units, far less than the estimated 200,000 foldable phones expected to be produced. The company intends to place the phones selectively in high-income regions to sustain exclusivity. By doing so, it would be able to test users' interest and bring in more refinements, but the early adopters could end up paying more than the official price tag due to the scarcity tag now attached to it.
While this approach would benefit the tech giant, given that it would be possible to draw valuable consumer insights, the customer could bear the brunt of this approach in the form of increased cost. Samsung is also going ahead with a limited rollout due to the Galaxy Z Fold 7 doing pretty well in the market, and by overly focusing on the new launch, it would not overshadow the success of its Z Fold 7.
This is not the first time Samsung has gone ahead with an experimental approach for its devices, as the same cautious strategy can be seen with the Project Moohan XR headset that will be first tested in selected regions with a limited supply to ensure it does not overcommit without knowing the market response. While the measured release is a smart move, given how it will help scale production, it could also end up undermining the main goal of the device, which is to bring it into mainstream use by creating an artificial scarcity impression.
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