Every company has its personal brand ambassador for representing and marketing the brand. It's common for paid celebrities to endorse a device in public while not using it in real life. This appears to be the case for Samsung's brand ambassador in Russia. Samsung brought a reality TV star and politician Ksenia Sobchak to market and use its devices in the public. However, the ambassador failed to stick to the contract and ended up being sued for $1.6 million. Sobchak was seen using an iPhone X while shooting a television interview. Let's see some more details on the matter.
Samsung Sued Its Brand Ambassador For Using An iPhone In An Interview
According to the Mirror, Ksenia Sobchak was required by contract to use a Samsung smartphone and was seen on television using an iPhone X. However, she did try her best to hide the iPhone X with a piece of paper but failed as many people noticed the device. The act soon was widespread and roared up for discussion on social media. According to the source, she was only seen this one time using an iPhone X.
Ms Sobchak has reportedly been seen on television, and at some of the hottest social events in the capital city of Moscow, using her iPhone. Her representatives have yet to comment on the story […]
Ms Sobchak – who ran against her Putin in the Russian presidential elections earlier this year – used to have a party girl reputation and was dubbed the Russian Paris Hilton.
She is widely believed to be Putin’s goddaughter though neither has confirmed it publicly.
According to AppleInsider, Samsung has fined its brand ambassador $1.6 million, which is more than the reality TV star was paid to endorse the brand. A couple of other examples were shared as well.
In 2014, Maroon 5 singer Adam Levine promoted the launch of Samsung’s Milk Music service, including the suggestion of holding an “iPhone burning,” but one week later he was caught promoting a TV appearance from an iPhone. Levine was also due to perform at the iTunes Festival at that time.
Tennis player David Ferrer sent a tweet to his followers promoting the Galaxy S4 in 2013, but the message was labeled as “via Twitter for iPhone.” In 2015, BlackBerry’s PR team sent a tweet promoting the BlackBerry Classic from an iPhone, mirroring a similar mistake made by one-time creative director Alicia Keys in 2013.
There will be more to the story, so be sure to stay tuned in for more details. This is all for now, folks. What are your thoughts on Samsung suing its own brand ambassador? Let us know in the comments.