Samsung’s High-End Smartphones Brought in Less Than 30 Percent of Total Sales

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Mar 27, 2017
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When Samsung announced its Galaxy S4, the hardware, features, and software bundle helped skyrocket the sales for the company, resulting in the manufacturer obtaining a 75 percent share in high-end smartphone sales. However, the birth of Chinese competitors had not started and coupled with a few other reasons, Samsung has seen less than 30 percent of high-end smartphone sales in 2016.

Note7 Fallout, Apple’s Dominance and Rise of Chinese Phone Manufacturers Are Reasons Why the Samsung High-End Phone Family Is Unable to Register Sufficient Sales

All hopes lie on the announcement of the Galaxy S8 and Galaxy S8+, which are going to be unveiled on March 29. While there has been rarely enough news revolving around the Galaxy Note 8, it is definitely for a good reason. According to the latest statistics compiled by Hana Financial Investment (via The Investor), Samsung’s combined high-end smartphone sales made up 29 percent of the total sales of mobile devices.

galaxy-a5-2018-case-render-nov-23-cut-696x455RelatedLG, Samsung Will Launch Middle-Tier Smartphones At CES 2018; Bring 18:9 Displays, Mobile Payments To Lower Price Points

After the announcement of the Galaxy S4, Samsung’s high-end smartphone lineup have fallen below the 40 percent line in 2015. In terms of average sales price, Samsung smartphones were sold at $232 globally in 2016, while in 2015, the company’s average selling price of phones was $289. During this period, Apple’s average selling price of phones rose to $645, which is why you have read through several reports that the tech giant eventually ends up taking the majority of global smartphone profits.

Some analysts have stated that if the Note7 fallout did not take place at all, the company’s flagship phablet would have been one of the reasons why Apple would not have reported such high a profit as it did in 2016. Remember that Samsung recalled around 5 million Note7 devices, and that is still a very impressive number for a device that only managed to get sold for a few months.

Both Galaxy S8 and Galaxy S8+ will be touting either the Snapdragon 835 or Exynos 8895 chipsets, resulting in greater performance and higher efficiency metric. Do you think the company’s average selling price of phones will increase in 2017 due to its flagship smartphones? Let us know your thoughts down in the comments.

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