After being unlaunched a few months ago, the NVIDIA GeForce RTX 4080 12 GB is finally here and relaunched as the RTX 4070 Ti graphics card. This is the only card that has been rebadged in a long while and for good reason. NVIDIA heard the consumers and made the card slightly cheaper than what would've been a very uncompetitive price point at $899 US. At a starting price of $799 US, the RTX 4070 Ti is the cheapest next-gen graphics card available at the moment but is it worth the wait?

Related StoryJason R. Wilson
NVIDIA RTX 3060 Graphics Card With Fully Enabled GA106 GPU & 3840 Cores Spotted

In terms of performance, the NVIDIA GeForce RTX 4070 Ti graphics cards are without a doubt faster than the RTX 3090 Ti, the last-gen flagship. You can find it anywhere from 5-10% faster natively but the difference lowers when running higher resolutions and that's due to the smaller 192-bit and 12 GB memory configuration that this card boasts. However, beating the 3090 Ti is still a big feat and the card performs wonderfully at 1440p, making use of that 48 MB of cache that's onboard the new Ada AD104 GPU. For gamers who want smooth and high refresh rate gaming experiences at 1440p, the RTX 4070 Ti might just be the best card on the market to get.

As an extra topping, when DLSS 3 and Ray Tracing are applied, the GeForce RTX 4070 Ti looks like a much better deal than the RTX 3090 Ti and even against the competition who are lagging behind in ray-tracing performance and also don't have any solution on par with NVIDIA's AI-assisted DLSS 3 tech.

The best part about the GeForce RTX 4070 Ti graphics card is its mind-boggling efficiency which blows everything away. The RTX 3090 Ti consumed anywhere between 400-500W and this card offers the same kind of performance or even better at just 200-250W which is simply impressive. NVIDIA's Ada architecture truly shines when it comes to GPU efficiency and the competition is simply nowhere close to what the green team has achieved this gen with the TSMC 4N process.

The top-class efficiency and lower power consumption mean that you also don't have to worry about higher temperatures. All the cards I tested ran super cool with most designs even ending below the 60C mark. MSI leads the cooling benchmark with its top-notch SUPRIM X & Gaming X designs while GALAX's SG and PNY XLR8 impress with their unique aesthetics and RGB patterns. But of all the cards, the one I personally liked the most is the Colorful Ultra W OC which looks phenomenal in its white-colored design and an out-of-the-box design approach. But each card comes at a different price so let's start with that.

The PNY GeForce RTX 4070 Ti XLR8, the GALAX GeForce RTX 4070 Ti SG, the ASUS GeForce RTX 4070 Ti TUF Gaming, and the Colorful RTX 4070 Ti Ultra W, all retail at $849.99 US. The MSI cards retail at $949.99 and $899.99 US for the SUPRIM X and Gaming X Trio, respectively. The MSI cards have a 100-150 USD premium over the reference MSRP while the rest of the cards have a $50 US premium vs the MSRP. Now given the design, cooling, and performance offered by the MSI cards, I think a $100 US price premium is respectable though the SUPRIM X at $150 US is slightly on the high side. The card doesn't offer the most premium build quality and the best cooling performance from the rest. With that said, $50 US is reasonable for most custom designs, and PNY, GALAX, & Colorful, all have some solid designs this generation. I'd say ASUS was the most lackluster of the bunch when we talk cooling performance.

But overall speaking, even at $799 US (which a lot of options will be available), the GeForce RTX 4070 Ti still feels very expensive. This is a $200 US price hike compared to the 3070 Ti and while the performance exceeds the 3090 Ti, we once used to get this kind of performance at the same price as the predecessor and not at a +30% markup. These are the times we live in and I believe at $699 US, the 4070 Ti would have made a much more positive impression in the consumer space.

With that said, the 4070 Ti still is a worthy option for gamers to consider, it offers a punch with DLSS and impeccable Ray Tracing capabilities while offering performance faster than a 3090 Ti at half the power which is a shining example of Ada's insanely efficient GPU design. For those who are running an RTX 3080 or lower-tier graphics card, the jump to RTX 4070 Ti is well worth the price. We would've hoped for a lower price but at $799 US, the 4070 Ti has enough bells and whistles for us to give it our recommendation.

Products mentioned in this post

DOOM Eternal
USD 10
Filter videos by