Microsoft Promises Its Biggest E3 Showing Ever, Festivities Moving to their Own Venue

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Mar 14, 2018
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Microsoft’s E3 2018 plans are so big they have to move the festivities to a new building. This year Microsoft’s press briefing, gameplay demos, and Xbox FanFest activities will all emanate from the Microsoft Theater, which happens to be right across the street from the Los Angeles Convention Center where the rest of the E3 2018 action will be going down.

“Since Xbox made its first appearance at the Electronic Entertainment Expo (E3) in 2000, Xbox has had a major presence at the show, delivering exclusive and powerful ways to let fans in on what we’re up to, and 2018 will be no different.  In fact, it will be our biggest showing ever.

The Microsoft Theater will be home to official E3 events like the Xbox E3 2018 Briefing on June 10, 2018 at 1PM PT, various Xbox FanFest activities, hands-on gameplay and demos for all E3 attendees and more.  Not only does the Microsoft Theater allow us to centralize our Xbox presence at E3, but it’s size enables us to include even more fans and partners in the Xbox E3 2018 Briefing than ever before.”

June 10 falls on a Sunday, which means Microsoft will be one of the first publishers out of the gate with their big E3 press conference. That, combined with the new venue and expanded presence, would seem to indicate Microsoft is prepping some fairly major reveals for E3. It’s been some time since Microsoft “won” an E3 as the publisher has struggled to provide fans with a steady stream of exclusives in recent years, but Xbox head Phil Spencer has promised first-party development is ramping up again. Hopefully the “biggest showing ever” talk isn’t just hype.

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E3 2018 runs from June 12 to 14, but, as always, most of the big announcements will happen the weekend before the show proper. What kind of reveals are you hoping for from Microsoft?

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