iOS Secured 42 Percent Of U.S Smartphone Market Over The Holidays
Apple's hottest addition to its iPhone lineup is the iPhone 7 and its bigger Plus sized variant. While the duo is one of its kind, it did manage to leave a massive impact on the smartphone market in the United States. The iPhone 7 and 7 Plus were introduced in September of last year and as per the new report published by Kanter Worldpanel, iOS managed to secure 42 percent of iOS market share during the holidays last year. This means that there was a powerful forward movement in the purchase of iOS smartphones. Lets see some more details on the matter.
iOS Market Share Saw A 2 Percent Annual Increase During The Holidays Last Year
It's true that the release of the latest iPhone 7 and 7 Plus boosted sales, however, it might not be the only factor when we speak of the surge in iPhone sales during the holidays season last year in the United States. Apple also slashed the prices of its older smartphones, which might have had a major role in the overall sales. If we take into account the comparison from 2015 holiday season, 42 percent of market share adheres to a growth of 2 percent over the same time period last year. This, per se, is quite an achievement for the iPhone that has kept more or less the same design aesthetics from the year before.
The iPhone 7 and 7 Plus are still a hit and we expect the trend to continue. However, extending the comparison to a greater outlook, Android still managed to take the lead with 56.4 percent of the smartphones market during the same holiday season in the U.S. However, the sale of Android smartphones were dropped by 1.8 percent compared to what it secured in the same time last year. Even though the number isn't huge but overall, the operating system regressed compared to smartphones running iOS.
Another aspect that the report points is that iOS regressed in the Chinese market due to regional popular brands like Vivo and Oppo. In China, the current iOS market share rests at 16.6 percent. The greatest gain in iOS market share was seen in France with 4.9 percent annual increase.
At this point in time, we're not sure if the trend would continue to progress in terms of U.S market share of iOS. There will probably be more to the story, so do stay tuned in for more details. As for now, what are your thoughts on iOS securing 42 percent of U.S market share during the holiday season? Share your thoughts in the comments.