GameStop Launches Publishing Division; Frozenbyte, Insomniac, Tequila Works and Ready at Dawn Already on Board

The leading retailer GameStop just announced in a press release that it's about to open a publishing division, GameTrust. The main goal is to allow independent developers to easily publish their games without having to give up creative control, unlike traditional publisher-developer relationships.

The press release also announced the first four developers who have joined GameTrust: Insomniac Games (Ratchet & Clank, Resistance, Sunset Overdrive), Frozenbyte (Trine, Shadwen), Tequila Works (Deadlight, Rime) and Ready at Dawn (The Order: 1886).

Mark Stanley, vice president of internal development at Gamestop, said:

Clearly, from the pedigree of these first four partners that we've signed on, they're not going to let a bad game go out the door. This is a largely ignored space. Honestly, we're not going to be looking at big $15 million-plus franchises right now. We're looking at smaller games and launching them at times of the year where we stay away from that massive fourth quarter craziness.

The first game scheduled to be published via GameTrust is Song of the Deep, Insomniac's side-scrolling action adventure game due for release on July 12 for PC, PlayStation 4 and Xbox One.


Set in a gorgeous underwater world, players take on the role of Merryn in her quest to find her father. With a rickety submarine, Merryn will explore the vast ocean depths in this side-scrolling Metroidvania-style adventure game. Song of the Deep delivers unique gameplay in a tale of love, heartbreak, and triumph.

  • Explore a fantastic non-linear interactive underwater world, from ruins to boneyards to gardens. Every corner of the ocean offers a new surprise.
  • Upgrade your submarine with new abilities to access new areas of the sea, and combine your abilities in surprising ways like catching a torpedo with your claw arm.
  • Outwit, outmaneuver, and battle creatures along the way, from lantern jellies to giant bosses.
  • Experience an unforgettable journey: A powerful tale about a daughter defying impossible odds to search for her father.
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