Samsung opened up pre-orders for its Galaxy S24 lineup on January 19, and the three flagships have attained a new record of 1.21 million sales, outnumbering the previous figure held by the Galaxy S23 family from last year. This year, the Korean giant introduced a dual-chipset launch, introducing the Exynos 2400 and Snapdragon 8 Gen 3 variants in different markets, but that decision has not deterred thousands of customers from becoming early adopters in Samsung’s home market.
Unsurprisingly, the Galaxy S24 Ultra was the most popular model, accounting for 60 percent of total pre-orders in South Korea
All Galaxy S24 models will officially be available starting January 31, but early adopters have shown more interest in the new series than the Galaxy S23 one from last year. According to the pre-order statistics shared by Maeil Business News, out of the 1.21 million pre-orders recorded, the Galaxy S24 Ultra was, unsurprisingly, the most popular, accounting for 60 percent of pre-sales.
The runner-up was the Galaxy S24 Plus, accounting for 21 percent of all pre-orders, though we strongly believe that the number should have been higher because of the upgrades Samsung has introduced to its ‘middle of the pack’ member. As for the base Galaxy S24, it accounted for 19 percent. The new titanium finish of the Galaxy S24 Ultra likely allowed it to obtain more popularity, with the report stating that the Titanium Gray was the most popular color option for this model, whereas Marble Gray was the top pick for the Galaxy S24 and Galaxy S24 Plus.
It is also possible that Galaxy AI might have driven those pre-orders to new heights, as Samsung offers a whole new suite of AI-powered features such as Generative Edit, Circle to Search, Live Translate, and others. Since we are monitoring the initial sales period, a lot can change in the coming months, meaning that Samsung might not retain the same momentum it maintains right now. Still, surpassing the Galaxy S23 family, which held the pre-order record for 1.09 million units in the same period, is nothing to scoff at, though there is still room for improvement to help Samsung regain its place as the biggest smartphone maker in the world.
News Source: Maeil Business News
About the author: Omar Sohail is a reporter and analyst for Wccftech's mobile section, specializing in the technology and business of the mobile industry. His expertise lies in the intricate hardware supply chain, covering developments in semiconductor manufacturing, chip lithography, and camera sensor technology.
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