Well it seems EA is determined to grind Modern Warfare 3 in the dust by spending a WHOOPING $100 MILLION ON ADVERTISING ALONE?! what's the purpose of this preposterous budget you ask? Why to compete with Modern Warfare 3 of course! But EA themselves are pretty skeptical on meeting their mark.
It’s been speculated for a while that both Battlefield 3 and Modern Warfare 3 will launch during the hectic November month. Regarding Battlefield 3′s chances of topping the best-selling Call of Duty franchise, Webush Morgan analyst Michael Pachter has said that Battlefield 3 has no chance of topping Modern Warfare 3 this Fall.
Sadly the highlighted is a sad fact, a Cod Game will ALWAYS sell millions, despite all the hate Black Ops caused it still made record sales. Activision is the Apple of FPS games, no matter how bad the product (no offense to Apple people) people will still buy the end product.
While there is little to no detail on Modern Warfare 3 gamers can rest assured that kids all over the world are ready to pre order their games at the nearest gaming store / website.
Both games are releasing November 2011, this is going to be one of THE toughest months in the history of gaming. Seeing how neither of the game is an exclusive I would love to see the sale figures of both, but as I said before I am highly skeptical on this game outselling Modern Warfare 3.
Source: Battlefield 3 Bloge