CoD: Modern Warfare Breaks Multiple Sales Records with $600M+ Three-Day Opening
Call of Duty: Modern Warfare has broken multiple sales records, as announced today by Activision Blizzard in a press release.
The game has earned over $600 million in sell-through in the first three days since its launch. Additionally, it has sold more in its first three days than any other Call of Duty game this generation; it became the biggest digital launch ever in Activision history; the biggest Call of Duty PC launch ever; on PlayStation 4, Modern Warfare broke digital sales records for highest pre-orders and highest sales in the first three days.
Bobby Kotick, Activision Blizzard’s Chief Executive Officer, stated:
Call of Duty is once again the top selling new premium game of the year, proving the enduring nature of the franchise across console, PC, mobile, and esports. In its first three days of release, Call of Duty: Modern Warfare more than doubled the box office opening of Joker.
Rob Kostich, president of Activision, added:
Through the first three days, Modern Warfare has more total players and total hours played than any Call of Duty opening release in the last six years. More importantly, our players are having a great time playing. Congratulations to Infinity Ward and all our teams involved on an incredible game and its spectacular launch. We also want to thank the community for your incredible support. The launch of Modern Warfare is only the start. There’s much more to come.
The press release also includes information on how the sales data was calculated by Activision.
Sell-through sales figures include Call of Duty: Modern Warfare retail and digital unit sales and revenues, including sales of the Defender DLC pack, for the opening three days following initial launch. Sales figures based on retail customer sell-through information and Activision data and estimates.
Did you purchase Call of Duty: Modern Warfare yet? If so, what are your first impressions? Let us know in the comments!