New price hikes are reportedly being implemented for the ASUS RTX 50 series stack, except for one SKU, as well as the RDNA 4 series.
ASUS Reportedly Increases RTX 50 Series Prices by up to $72 for Flagship Models; RTX 5060 Ti 8 GB Remains Unchanged As Well As RDNA 4 GPUs
ASUS has once again increased the prices of its products, particularly its GPUs as per the latest report by Channel Gate. Almost every GPU vendor has implemented new price hikes this year, and they continue to revise the prices, citing higher memory prices. As Channel Gate reports, ASUS is now implementing a price hike between 50 Yuan to 500 Yuan, depending on the GPU model.
This price hike is currently only effective in mainland China, and the GeForce RTX 5090 D V2 reportedly saw the highest price increase. As per the report, the RTX 5090 D V2 saw a 500 Yuan or US$72 price hike. The price revision was implemented at the end of February, and it is said that the prices of GPUs will continue to increase in prices in the coming weeks/months. Other models are seeing smaller price changes, such as the GeForce RTX 5080, which saw nearly 100-200 Yuan or US$15-$30 price hike, and the GeForce RTX 5070 and RTX 5060 Ti 16 GB, which are now 100 Yuan or US$15 more expensive.
ASUS graphics card factories implemented price increases in advance at the end of February. Some models continue to see ongoing price hikes. Compared to the factory cost adjustment policy implemented on January 21, the details are as follows:
- RTX 5090 DV2 series: price increased by 500 yuan.
- RTX 5080 series: entry-level models increased by 100–200 yuan, while other models remain unchanged.
- RTX 5070 Ti series: most models increased by 200–300 yuan.
- RTX 5070 + RTX 5060 Ti 16GB series: most models increased by 100 yuan.
- RTX 5060 Ti 8GB series: price unchanged.
- RTX 5060 series: all models increased by 50 yuan.
- 5050 / 3050 / 1030 / 730 / 710 series: general increase of 40–55 yuan.
- AMD series: all models remain unchanged in price.
- ChannelGate (Machine Translated)
The GeForce RTX 5070 Ti saw a greater price hike by around 200-300 Yuan or US$30-$45. Similarly, the GeForce RTX 5060 saw a nearly 50 Yuan or US$7 price hike. GeForce RTX 5060 Ti 8 GB remains unaffected by the price revisions and, according to recent reports, enjoys more availability than the 16 GB edition.
As far as AMD GPUs are concerned, ASUS hasn't implemented a similar price hike for its RDNA 4, aka RX 9000 series stack. The source reports that all the ASUS RX 9000 models are unaffected. Apart from the GPUs, we have seen ASUS announcing price revisions for certain products in January due to rising DRAM costs. While ASUS is known for selling overpriced GPUs, the current instability in the memory market has forced almost every AIB to increase the price of their GPUs.
News Source: Weixin
About the author: Sarfraz Khan is a hardware reporter with a focus on PC components and the builder community. With years of experience writing about PC hardware and laptops, his work has been featured on several reputable technology publications. Sarfraz's hands-on experience is demonstrated through his first-person accounts of using and comparing different hardware configurations, providing practical and relatable insights for everyday users. His technical analysis is respected by peers in the enthusiast community and has been cited by specialized hardware sites such as Germany's Igor's Lab.
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