Now, ASUS has announced price hikes for some of its products, and you can already guess the reason.
ASUS Officially Announces Price Hikes For Its Products, Citing Higher DRAM And SSD Prices
We saw it coming since a few manufacturers have already announced price hikes for their products. ASUS, being one of the major vendors that sell a variety of products have also officially announced that it is increasing the prices of some of its products, which comes as a result of the forced AI boom. In the press release, ASUS talks about the reason and what consumers should expect, starting next week.
ASUS says that rapid AI adoption is putting upward pressure on global supply chains, driving up costs for components such as DRAM and NAND. This started in October, and we have been seeing RAM and SSD prices going insanely high. Many hardware manufacturers such as Maingear and Framework, have already announced price hikes on systems that ship with RAM and SSDs. Similarly, ASUS will also increase the prices of some of its "product combinations", starting January 5, 2026.
Notice on 2026 Product Price Adjustments
Dear ASUS partners and customers,
Thank you for your long-standing support and trust in ASUS. In this new era of AI-driven computing, enterprises face both greater opportunities and challenges in operational planning. ASUS remains committed to long-term partnerships built on shared value, striving to deliver advanced and reliable IT solutions while growing together with our partners.
As we approach the end of 2025, global PC and IT infrastructure markets are seeing strong demand driven by AI applications. However, due to structural fluctuations in the global supply chain, several key components are experiencing significant cost pressure, particularly memory (DRAM) and storage components (NAND / SSD). These changes stem from adjustments in global manufacturer capacity allocation, rising investments in advanced manufacturing processes, and the rapid expansion of AI computing demand, resulting in structural shifts across the industry. The impact is gradually being reflected in system planning and overall cost structures, becoming an unavoidable industry trend.
After carefully evaluating market conditions, supply stability, and product quality commitments, ASUS remains focused on delivering industry-leading technology and R&D capabilities to our customers. As a result, ASUS plans to implement strategic price adjustments on select product portfolios starting January 5, 2026. This decision is a necessary response to sustained cost pressures and rising supply costs, aimed at ensuring stable supply, maintaining product quality and service standards, and continuing to support the broader ecosystem.
We fully understand that this adjustment may impact our partners’ operations, and your understanding and support are deeply appreciated. ASUS sales representatives will proactively reach out to provide detailed explanations and assist in planning appropriate response strategies and configuration recommendations to minimize the impact. ASUS will continue leveraging its global manufacturing and supply chain management capabilities, working closely with partners as a trusted, long-term business collaborator.
Once again, thank you for your trust and support. We look forward to maintaining close cooperation during this critical period, jointly navigating market changes and creating a mutually beneficial future.
Sincerely,
ASUS
ASUSTeK Computer Inc.
General Manager, Systems Business Group
Joe LiaoDecember 30, 2025 (Republic of China Year 114) (Machine Translated)
So, it appears that the pre-built systems, laptops, gaming handhelds, and any device that comes pre-equipped with DRAM and SSD will see a price hike. While ASUS didn't explicitly name the products, it's also possible that GPUs also follow the course. We have already heard reports of NVIDIA and AMD increasing the GPU costs, starting in January 2026. While AIBs are given the choice to decide when the new pricing adjustments will take effect, one can expect an immediate price increase on AIB GPU editions, too.
We expect that the prices will only go upwards from here, which is why ASUS is reportedly working to increase the production of DDR4 motherboards in early 2026.
News Source: Videocardz
About the author: Sarfraz Khan is a hardware reporter with a focus on PC components and the builder community. With years of experience writing about PC hardware and laptops, his work has been featured on several reputable technology publications. Sarfraz's hands-on experience is demonstrated through his first-person accounts of using and comparing different hardware configurations, providing practical and relatable insights for everyday users. His technical analysis is respected by peers in the enthusiast community and has been cited by specialized hardware sites such as Germany's Igor's Lab.
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