Apple Watch Shipments Fall Behind Xiaomi and Fitbit Products – Are Consumers Waiting for LTE-Enabled Wearable?
The Apple Watch dominated the charts for the wearable shipments for 2016 but it looks like amidst rumors of an LTE-enabled smartwatch, the shipments of the gadget have slipped, giving an opportunity to the likes of both Xiaomi and Fitbit.
Apple Comes in at Third Place for the Worldwide Wearable Market for Q2 2017 - Xiaomi and Fitbit Outpace the Tech Giant in Shipments
Apple did not release shipment numbers for the Apple Watch but according to Canalys, the Cupertino tech firm shipped 2.7 million units for the Q2 2017 period. According to the same source, the company shipped around 3.8 million units of its wearable family in the previous quarter, suggesting that perhaps consumers are waiting for the arrival of a smartwatch that provides more functionality to the user coupled with LTE connectivity.
As for fitness bands from Xiaomi and Fitbit, the manufacturers saw a strong sell-through during the second quarter, with 3.5 million units and 3.3 million units shipped. Although Fitbit finished in second place, the aforementioned numbers represent a 34 percent year-over-year drop.
Xiaomi employs a low-margin business model, allowing it to sell more units to attract a larger user base. The Chinese company has used this approach with not just fitness bands but with different mobile computing products such as smartphones, which has resulted in the firm jumping up the rankings in mobile devices for the number of units shipped.
As for Apple, one could speculate that the drop in numbers is possible because consumers might be anticipating the arrival of the Apple Watch Series 3, which is said to sever bonds with an iPhone as far as pairing goes. Instead, the smartwatch would be able to receive notifications on its own thanks to continuous connectivity, but battery life is still going to remain a major concern.
A product this small will obviously be unable to incorporate a larger cell inside its housing, which is why Apple has been rumored to adopt the use of a different form factor to introduce several new things in the wearable.
Are you waiting for the Apple Watch Series 3 or are you content with picking up a fitness band from the likes of Xiaomi or Fitbit? Tell us your thoughts down in the comments.
News Source: Canalys
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