In what constitutes its first major product release of the year, Apple has just released the all-new AirTag 2 with substantially improved bells and whistles at the same price point as the previous-gen variant.
Apple AirTag 2 goes live with a substantially improved range and the same $29 price point
Apple released the first AirTag around 5 years back. Now, after nearly half a decade, the Cupertino giant has released the second-gen AirTag, colloquially called the AirTag 2.
The new AirTag's key specs include:
- The second-gen Ultra Wideband chip, which is the same one found in the new iPhone 17 lineup, the iPhone Air, the Apple Watch Ultra 3, and the Apple Watch Series 11, makes locating the new AirTag a relative breeze.
- An upgraded Bluetooth chip expands the range at which items can be located.
- Precision Finding now supports haptic, visual, and audio feedback, guiding users to their lost item from up to 50 percent farther away than the previous-gen AirTag, but requires iPhone 15 and up, barring the iPhone 16e.
- You can now use Precision Finding on Apple Watch Series 9 or later, or Apple Watch Ultra 2 or later, to find your AirTag. The feature requires watchOS 26.2.1, which is likely to ship this week. The feature does not work on the older AirTag though.
- With an updated design, the new variant is 50 percent louder than its previous generation, allowing users to hear their AirTag's audio feedback from up to 2x farther than before.
- To ensure that the new AirTag only tracks objects and not people or pets, Apple claims that it has incorporated "a suite of industry-first protections against unwanted tracking, including cross-platform alerts and unique Bluetooth identifiers that change frequently."
As for its pricing, the new AirTag is available at the same $29 price point. You can also buy a bundle of 4 for $99. Free personal engraving remains available as well. Pre-orders are now live, with order shipments beginning later this week.
About the author: Writing is my one incontrovertible passion. Over the past six years, he has authored over 2,200 distinct articles on financial and tech-related topics, spanning nearly 1 million words. And he has been a member of Wcctech mobile team since 2025. As an alumnus of the University of Toronto, Rotman Commerce Program, I bring nuance, in-depth knowledge, and a unique perspective to every topic that I cover. When I'm not writing, I'm traveling the world, exploring hidden confectionaries and restaurants as an aspiring food connoisseur.
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